Mark Matson - Matson Money

Mark Matson - Matson Money Founder & CEO of Matson Money, a registered investment advisor and 360-degree solution to transform financial practices.

I’ve coached hundreds of financial professionals nationwide to apply the science of investing and Nobel Prize–winning research. I am the founder and CEO of Matson Money, Inc., a Cincinnati and Scottsdale based investment advisory firm. With over twenty years of experience in the financial industry, my success in business comes from my ability to bring complex investing concepts together with pract

ical, values-based thinking that resonates with people on a gut level. Matson Money is a multi-faceted investment organization that delivers a 360-degree solution designed to transform and leverage a financial practice. That includes marketing, asset management, back office solutions, and more. I have coached hundreds of financial professionals across the country to implement the Free Market Portfolio investment strategy, helping thousands of investors take a more disciplined, long-term approach to investing and wealth building. As a public speaker, I have shared the principles of free markets and global investing with audiences nationwide. My direct style, passion, and energy have made me a strong advocate for free markets and investor education. I am a regular contributor in national media, both in print and on television. My perspective on finance, investing, and economic issues has led to features and commentary with outlets including CNBC, Fox Business News, and Yahoo Finance. I also contribute to publications such as The Wall Street Journal, Investment News, and the documentary Navigating the Fog of Investing. I have authored several investment books, including The Dirty, Filthy Lies My Broker Told Me. (Advertising disclosure: https://bit.ly/AdDisclaimer)

09/03/2026

The difference between a company people choose and a company people tolerate almost always comes down to one thing: trust.

The product, the service, the expertise, none of it can produce sustainable value without the belief of the people receiving it that you mean what you say and can deliver what you promise. Trust can compound the same way debt does. Build it consistently and it can become the most durable competitive advantage a company can have. Erode it and no amount of marketing, talent, or capital fully replaces what was lost.

09/03/2026

Hasan Piker told his millions of followers that he wipes himself with the Constitution and I genuinely do not know which is more troubling. That he said it or that millions of people are choosing to follow someone who did.

The Constitution is the foundation of every freedom he exercises to build his platform, accumulate his wealth and reach the young Americans he is actively working to turn against the country that made all of it possible. Contempt for that document is contempt for the individual liberty, free speech and property rights that separate America from every system Hasan Piker claims to admire.

Follow people who respect what this country stands for. The alternative is a sad commentary on what we are willing to accept.

09/02/2026

The defining characteristic of every socialist who has ever accumulated personal wealth is that the redistribution they demand always starts with someone else's money.

Hasan Piker has a multi million dollar platform, a nearly three million dollar home and significant personal wealth accumulated through the free market. He has never once proposed giving most of it away and going to live the collective life he promotes to millions of followers. Charlie Kirk asked him to do exactly that on camera and the response told you everything. The freedom to go live as a socialist exists right now. Nothing is stopping him. The fact that he chooses capitalism for himself while demanding it be dismantled for everyone else is the most honest thing about his ideology.

09/02/2026

Con artists have always been students of human psychology before they were students of finance.

The fear of missing out while everyone around you appears to be building wealth is one of the most reliable entry points for financial fraud that has ever existed. It bypasses intelligence, experience and caution because it operates at a level most people never examine honestly in themselves. Fraud is endemic and it has always been because the fear driving people into it is endemic too. Know what yours is before someone else uses it against you.

09/01/2026

Photo ID is required for almost every significant activity in American life. The argument that requiring it to vote is uniquely discriminatory has never held up against the data or the common sense of the ordinary Americans it claims to protect.

Voting is a sacred right worth defending through every reasonable security measure available. The brave Americans who fought for that right fought for votes that count, votes that are protected, and votes that cannot be undermined by fraud or manipulation. Every legitimate voter in this country has a stake in an election system that can be fully verified and trusted. Voter ID serves that goal for everyone regardless of background and the opposition to it has never genuinely served the people it claimed to champion.

09/01/2026

There was a time when the political debate in this country was between people who disagreed on policy but shared a fundamental belief in capitalism, free markets and the American Dream.

That time feels very far away right now. The mayor of New York City is a communist. The DSA is running a presidential candidate in 2028. Two hundred House Democrats refused to sign a pledge calling themselves capitalists. These are the data points defining where one side of American politics has arrived and they are arriving faster than most people are willing to acknowledge.

I desperately want to save this country and I desperately want to help families fulfill the American Dream. That conviction has never felt more urgent than it does right now and it is exactly what keeps me showing up every single day.

08/31/2026

Study history. Just a little bit of it.

Most revolutionary movements that promised to liberate the workers produced the same outcome. The political elite confiscated the wealth. The quality of life for everyone else collapsed. Venezuela. Cuba. The Soviet Union. The workers have almost never prospered under versions of this ideology and the next version being promoted right now has given no indication it will be different.

The people calling for revolutionary struggle against America have created little that contributed to one of the highest qualities of life any civilization has produced. They want the revolution for everyone else and the Instagram account for themselves. The freedom to call for the overthrow of this country without fear of imprisonment exists because of the capitalism they are trying to destroy.

That irony deserves to be said out loud every single time.

08/31/2026

Do you believe you can still create your American Dream?

08/31/2026

Most people have goals. Very few have something worth giving their life to.

Finding a mission that carries you through decades can change everything about how you build and what you are willing to endure. The hard seasons look different when what you are protecting matters deeply enough. The setbacks hit differently when walking away would mean abandoning something that genuinely matters beyond what it produces for you personally.

The negative beliefs most people carry about what is possible for them were almost always handed to them by someone else. They deserve to be examined honestly and replaced deliberately before they quietly set the ceiling on everything you are capable of.

08/29/2026

Let me tell you about the 70’s!

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