02/25/2026
Long time ago I took all the ASL classes in college. I fell in love with the language, culture and people. I was all in! When I was finished with college, I was not sure how to use all this new information about ASL, Deaf Culture, Deaf Community, etc. I took a job in the mortgage industry and just started working. One day, I received a client who was Deaf. I loved the experience from my end of helping and communicating. My Deaf client was so appreciatve of my ability to communicate in his language.
This got me thinking, how do I use this skill in my business. My niche is ASL and know Sign Language. So, I thought how do I brand myself? I thought of two different branding: The Signing Loan Officer and the ASL Loan Officer. Being hearing myself, was not not sure which would "stick" so I tried both.
After a year of having both domains and branding myself, I found the hearing world would read my brand quickly and misread as the Singing Loan Officer and would ask me, "what do you sing", will you sing for me?" OMG, I am not a singer.. So, I see this as a MISS.
However, ASL Loan Officer, connected with the right audience. My Deaf clienetele which later made sense to me as ASL (American Sign Language) is their official language. So, I kept ASL Loan Officer as my brand and continued to use this branding.
Today, I am fortunate enough to work with many realtor partners within the Deaf Community, whether they are Deaf, HH, Coda, have Deaf family and friends who connect me to their Deaf clients. They are looking for a Loan Officer who can communicate to them in their language. It's one of my most priveleged calling and I am absolutely in love with assisting the Deaf Community get educated and knowledge about mortgages, financing, credit, and overall financing education. I am licensed in multiple states to cater to and service my Deaf clients around the country.
So, if you are interested, google, "The ASL Loan Officer" and see what comes up. Thank you for your trust and partnerships to all my realtor partners and clients. This is truly combining my destiny careeer with my passion.
www.ASLLoanOfficer.com