In Revenue Capital

In Revenue Capital We couple GTM expertise with capital to enable seed stage founders and their startups to win.

I don’t normally share “work stuff” here but this is one of the most critical concepts for the success of B2B orgs.Hire ...
10/07/2024

I don’t normally share “work stuff” here but this is one of the most critical concepts for the success of B2B orgs.

Hire lazy sales reps!

My latest article in Fast Company:

https://www.fastcompany.com/91199021/an-argument-to-hire-lazy-salespeople

What type of seller should I hire as my first salesperson? Hire a lazy one! I get a lot of side eye when I make this recommendation to B2B startups in that 1…

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