Ross Osten - Power Lending - Commercial & Residential Finance

Ross Osten - Power Lending - Commercial & Residential Finance Power Lending | Expert commercial and residential financing. Ross is a certified PADI Divemaster and enjoys scuba diving around the world.

We structure loans for ground-up construction, acquisitions, and refinances nationwide—delivering tailored solutions with integrity, speed, and proven expertise Ross Osten

Mortgage Loan Originator- NMLS #1997290
Canopy Mortgage, LLC NMLS 1359687
www.nmlsconsumeraccess.org
13100 Wortham Center Dr, Houston TX 77065

833-361-6501
Equal Housing Lender

State Licenses Page: https://canopymortgage.com/s

tate-licenses

Ross Osten is a decorated combat veteran who served in the US Navy/ Marine Corps as a Navy Corpsman and in the US Army as a Combat Medic to retirement. Ross’ selfless service brought him across the globe to jungles and deserts serving in individual roles then to running organizations. Ross’ finance experience is withing a successful Mortgage Brokerage in Colorado where he ran his own firm, with an average annual volume of 70 units sold while building relationships with over 900 clients. He has held numerous positions throughout his career in the mortgage industry including: Loan Partner, Loan Officer, Sales Manager, Branch Manager and Regional Sales Manager. His extensive background has given him expert knowledge of all major loan programs both residential and commercial including FNMA, FHLMC, FHA, USDA, VA, HeLOc and numerous Non-QM and portfolio products. Ross stays active by golfing and participating in Brazilian Jiu Jitsu.

01/28/2026

Everyone asks the same thing when talking rates: "What's going to happen with interest rates?"

The answer depends heavily on what type of borrowing you're doing—residential (personal home loans) or commercial (business properties, investment real estate, or owner-occupied commercial spaces). While both are influenced by broader market dynamics, they behave quite differently.

Short-term rates (tied closely to Fed policy, like Prime or SOFR) have eased in recent cycles and benefit variable structures in both worlds. But longer-term fixed rates—the backbone of most financing—tell a more nuanced story:

- Residential mortgages (typically 15-30 years) are often more standardized, lower-risk for lenders (backed by personal credit, stable income, and government programs like Fannie/Freddie), and closely track the 10-year Treasury yield + a modest spread. This keeps rates relatively competitive and predictable.
- Commercial loans (often 5-20 years, with balloon payments common) carry higher perceived risk—tied to property cash flow, tenant stability, business performance, and market cycles. Lenders add larger spreads for that risk, leading to higher interest rates overall, plus stricter underwriting, bigger down payments (20-30%+), and shorter terms.

What drives those longer-term rates across both? The same big-picture forces:
- Inflation expectations (pushes yields up to protect returns)
- Economic momentum (strong growth lifts yields)
- Government borrowing & fiscal policy (more supply can raise yields)
- Geopolitical uncertainty (flight to safety lowers yields)
- Other factors like oil prices, demographics, and productivity

Residential rates tend to stay tighter to Treasury benchmarks, while commercial rates layer on extra premiums for property-specific risks, making them less directly synced to Fed moves or Treasury shifts.

History adds perspective: Over 100 years, the 10-year Treasury has averaged ~4.5-5%; over the last 50 years, ~5.5-6%. As of late January 2026, it's around 4.24-4.26%—solidly in the "normal" range. Residential 30-year fixed rates are hovering in the mid-6% territory, while commercial rates often start higher (5-8%+ depending on asset class and borrower strength).

Key takeaway: Don't stall plans waiting for dramatic drops. Residential borrowers might see more predictable relief from Treasury dips, but commercial borrowers face added variables—focus on cash-flow strength, tenant quality, or alternative financing to make current rates work.

What's your side of this? Residential homeowner, commercial investor, or both? How have these differences impacted your decisions lately—especially with inflation or global events in play? Share below—I'd love to hear.

Many veterans don’t realize how powerful their VA Home Loan benefit truly is. If you’ve served, you’ve earned access to ...
11/12/2025

Many veterans don’t realize how powerful their VA Home Loan benefit truly is. If you’ve served, you’ve earned access to one of the best home financing programs in the country — and right now, we’re waiving lender and appraisal fees through the end of 2025. 

Whether you’re looking to buy, refi, or explore options for building long-term wealth through real estate, I’m here to support you every step of the way.

If you’d like a quick breakdown of how the VA loan works, eligibility, or next steps — just message me. No pressure. No high-sales nonsense. Just support for our community.

You served. Now let your benefits serve you.

11/06/2024

Balancing Stress and Sales Targets in Direct Sales: A Guide to Achieving Success Without Burnout

Achieving the right balance between managing stress and hitting sales targets is key in direct sales. Start by setting realistic sales goals and creating a structured schedule to support them. Sales roles often offer a great deal of freedom, but that freedom can sometimes lead to procrastination, reducing the time spent working toward your sales plan. Less time on task leads to fewer sales, which inevitably increases stress.

For me, establishing a daily schedule and sticking to it has been essential for maintaining equilibrium. I make time for daily workouts, lunch breaks, and personal time, which help me stay healthy and care for my family. This approach keeps me grounded and refreshed, which ultimately contributes to my professional success.

To stay accountable, I consistently prioritize checking emails, making sales calls, and coaching my team. This level of accountability not only keeps me on track but also sets a positive example for my team, as they see productive habits and effective time management in action. I also dedicate specific blocks of time to administrative tasks, silencing my phone to focus and complete them efficiently.

In the end, finding balance between sales targets and personal well-being is crucial for long-term success. By establishing a structured routine that includes time for both professional responsibilities and personal wellness, I’m able to maintain my productivity and reduce stress—benefiting both myself and my team.

08/20/2024

Looking to lower your monthly payments or secure a stable interest rate on your VA-backed home loan? The answer could be the VA Interest Rate Reduction Refinance Loan (IRRRL)! With no need for an appraisal or credit check, this streamlined refinance option is designed for ease and affordability. Plus, if you receive VA disability compensation, you might be exempt from the funding fee, making the IRRRL even more cost-effective.

Ready to explore your options? Visit VA.gov to learn more, or contact me directly for personalized assistance:

https://kbishopfunding.com/team-member/ross-osten/

08/19/2024

When working with Discounted Cash Flow (DCF) models, even small mistakes can lead to significant mis-valuations. Let's explore some key areas where errors often occur, and how to avoid them.

First, it's essential to separate assumptions from calculations. Mixing them can create confusion and make your model difficult to audit.

Next, be cautious with your forecasts. Overly optimistic projections, based on best-case scenarios rather than realistic data, can inflate valuations and lead to inaccurate results. It's always better to stay grounded in what the data tells you.

Understanding a company's competitive advantage, or economic moat, is another critical factor. Ignoring this can lead to overly simplistic and inaccurate long-term projections. Companies with strong moats are likely to sustain profits better over time, which should be reflected in your model.

One common error is miscalculating the Weighted Average Cost of Capital (WACC). Since WACC represents the risk and time value of money, getting this wrong can throw off your entire valuation. Ensure you’re using the correct inputs to accurately reflect the company’s risk profile.

Terminal value often constitutes a large portion of a DCF model, but relying too heavily on it can be risky. If your long-term assumptions aren’t well-founded, the terminal value might artificially inflate your valuation. Balance this with a detailed projection of cash flows.

Don’t overlook changes in working capital. These fluctuations can significantly impact cash flow, and neglecting them might lead to underestimating or overestimating a company’s financial health.

Always use the most up-to-date historical data available. The past informs the future in DCF models, and relying on outdated information can lead to projections that don’t align with the current market reality.

Sensitivity analysis is crucial but often overlooked. It allows you to see how changes in key assumptions, such as discount rates or growth rates, impact the valuation. This step helps gauge the robustness of your model and prepares you for different scenarios.

Cross-checking your DCF results with other valuation methods, like comparable company analysis, ensures your findings are not outliers. This validation step is vital for ensuring the credibility of your valuation.

Lastly, ensure your financial statements are consistent and accurate. Inconsistent data can lead to significant errors, compromising the integrity of your entire model.

By avoiding these common pitfalls, you'll enhance the reliability of your DCF valuations and make more informed financial decisions.

08/07/2024

Unlocking Opportunities: The 2024 Housing Market

As a mortgage expert, I'm excited to share the latest trends in the 2024 housing market that homebuyers and Realtors need to know. Here’s a quick overview:

Mortgage Rates:
2024 has seen a roller coaster ride for mortgage rates, but they're currently more favorable than last year. Experts predict stability with minor fluctuations, making it a great time for potential buyers to secure better financing deals.

Affordability:
While home prices remain high, the market is stabilizing. Builders are offering amazing incentives like discounted prices, upgraded finishes, and closing cost assistance. Now might be the perfect time to find your dream home.

Housing Supply:
The supply of housing units is increasing, offering more options for buyers and easing competition. The rental market is also seeing an influx of new properties, providing more choices and competitive pricing for renters.

Realtors' Perspective:
Changes in commission structures are making waves. To thrive, creativity and adaptability are key. Leverage innovative marketing strategies, technology, and exceptional customer service to stand out.

Remember, knowledge is power. Stay informed, explore opportunities, and make 2024 your year! For personalized guidance, reach out to me today.

07/19/2024

The Power of NO: Turning Objections into Opportunities!

In the world of sales, hearing "no" can feel like a setback. But what if objections are actually opportunities in disguise? Let’s dive into how overcoming objections can create immense value.

Ask Questions: When a prospect raises an objection, it’s a chance to understand their needs better. Ask open-ended questions to uncover the root of their concerns.

Be Honest: Address objections with transparency. If a product feature isn’t a perfect fit, acknowledge it and highlight other strengths. This builds trust and credibility.

Build Instant Rapport: Empathy and active listening can turn a skeptical prospect into a loyal customer. Show that you genuinely care about their needs.

Find Commonalities: Discuss shared interests like sports teams, children, jobs, or hobbies. This connection enhances rapport and builds trust.

Provide Value: Always focus on how your product or service can solve specific problems. Tailor your pitch to address their unique pain points.

Handle Common Objections: Prepare for objections like price, timing, or competition. Have responses ready that turn these into opportunities to showcase your product’s value.

Follow-Up: A well-timed follow-up can reinforce your message and keep the conversation going. Persistence shows your commitment to meeting their needs.

Statistics Matter: Did you know 44% of salespeople give up after one follow-up, but 80% of sales require five follow-ups? Companies that excel at objection handling see a 36% higher win rate. These numbers highlight the power of persistence and effective objection handling.

Patience and Persistence: Stay composed and positive. Remember, most sales are made after the fifth contact, so don’t give up too soon.

Leverage Testimonials: Share success stories to build credibility. Show prospects how others have benefited from your product or service.

Every "no" is a step closer to a "yes." Embrace objections as opportunities to build stronger relationships and create lasting value.

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