09/22/2026
⚽ The final whistle may have blown, but the logistics lessons remain.
This summer's FIFA World Cup showcased more than world-class competition. It highlighted the extraordinary coordination required to move equipment, broadcast infrastructure, team gear, and sponsor assets across international borders, on time and without disruption.
In a recent Trade & Tech podcast, Roanoke's Kelli Milianti and Rock-It’s Amanda Barlow discussed the critical role ATA Carnets play in supporting major global events and keeping temporary imports moving efficiently through customs. One takeaway stood out:
"The ATA Carnet is like a passport for your goods." It allows equipment to move across borders duty and tax free while simplifying customs procedures and reducing delays.
Whether supporting a global sporting event, an international broadcast, a concert tour, or a trade show, efficient customs processes remain essential to keeping operations on schedule.
Thank you to Gaia Dynamics for hosting this insightful discussion on the intersection of trade, logistics, compliance, and technology.
🎧 Listen to the video clips:
https://bit.ly/4hjHArO; https://bit.ly/4h2G6kt; https://bit.ly/4gT0FzF