06/17/2026
Doug Fischer, SVP Regional President for Santa Cruz County, embodies what community banking is all about: strengthening the place we call home. For Doug, banking goes beyond transactions; it’s about supporting local businesses, fostering economic vitality and ensuring the entire community thrives together. He believes the strength of West Coast Community Bank is directly tied to the strength of the communities it serves.
A collaborative leader at heart, Doug draws inspiration from those around him. He credits the passion and dedication of his colleagues at the Bank for driving success, noting the deep experience and shared commitment among the Bank’s leadership team. This connection fuels his own approach and reinforces a culture centered on teamwork and service.
Doug has deep roots in Santa Cruz County and remains actively involved in organizations that make a meaningful impact, including the Community Foundation of Santa Cruz County, Monarch Services, the Santa Cruz Cancer Benefit Group and Watsonville Rotary. As a third generation Santa Cruzan, he takes pride in giving back and helping local businesses prosper.
The most rewarding moments for Doug are hearing directly from clients, whether it’s a quick thank you in the grocery store or hearing a story about a fellow WCCB banker. Those interactions reinforce his passion for the work and the people behind it. He genuinely enjoys solving financial challenges and finding creative, outside-the-box solutions that make a lasting difference for clients.
Thank you, Doug, for exemplifying the true impact of community banking every day.