09/01/2026
About 40% of American adults say they need life insurance or need more of it — roughly 100 million people — according to the 2025 Insurance Barometer Study from LIMRA and Life Happens.
Many delay because they assume coverage costs more than it actually does. If it’s been a while since you’ve looked at your coverage (or you’ve never had a policy at all), this is a good week to take a closer look.