Finalytics AI

Finalytics AI Acquisition, optimization and personalization built for credit unions. Powered by AI.

We recently surveyed the top 50 credit unions in the US to identify a series of gaps and challenges impacting their digi...
01/26/2022

We recently surveyed the top 50 credit unions in the US to identify a series of gaps and challenges impacting their digital strategies. Check out this article to learn about these challenges and what our own Craig McLaughlin has to say on how modern, innovative technologies can help.

As more members become digital-first, CUs must continue to offer them the level of innovation and sophistication they expect.

As we close out 2021, we looked at which of our Insight posts had the most views and were pleased about what we found. W...
12/31/2021

As we close out 2021, we looked at which of our Insight posts had the most views and were pleased about what we found. We cover our own CU Digital Experience Report, , Digital Account Opening, , and CU Member Insights. Check it out:

https://finalytics.ai/our-5-most-popular-posts-of-2021/

As we close out 2021, we looked at which of our Insight posts had the most views and were pleased about what we found. Here is a quick countdown: 10 Steps to Increase Product Applications with the MeridianLink LoansPQ API In November, our Co-Founder and Chief Data Officer, Mark Ryan, wrote

Check out this article from our Chief Strategy Officer in The Financial Brand“Artificial intelligence is not just a fad,...
12/27/2021

Check out this article from our Chief Strategy Officer in The Financial Brand

“Artificial intelligence is not just a fad, but implementing it wastes time and money if financial institutions don't clearly identify what specific problem AI will help them solve. Define what's wrong first, and then decide if applying this hot technology will really help.”

'We need to do AI' is not a plan. Artificial intelligence can be critical to solving banking challenges, but they must be clear first.

In 2022, credit union members will expect to access 75% of all banking services digitally. Those credit unions that are ...
12/14/2021

In 2022, credit union members will expect to access 75% of all banking services digitally. Those credit unions that are embracing the combination of and to orchestrate a unique journey for each member will lead the pack.

Key Trend Summary Finalytics.ai believes that in 2022 members will expect to be able to access 75% of all banking services digitally. Digital is the Branch Unprecedented pace of adoption of full service digital banking by members fueled by pandemic. Five years ago, credit unions saw about 15

The stories we are reading at Finalytics.ai right now:- 3 Challenges of using data to influence CX- AI transforming digi...
12/08/2021

The stories we are reading at Finalytics.ai right now:

- 3 Challenges of using data to influence CX
- AI transforming digital marketing
- Bank of the Future

These are the data, customer experience (CX) and artificial intelligence (AI) stories we’re reading here at Finalytics.ai. They Need to Talk to Us Dawn Wotapka has an article in BAI’s Banking Strategies that examines the very reasons why we are building the Finlaytics.ai platform. She writes,

The Finalytics.ai team works to improve the conversion performance of the digital channel for Credit Unions including fu...
11/30/2021

The Finalytics.ai team works to improve the conversion performance of the digital channel for Credit Unions including funnel optimization on top of industry leading platforms such as MeridianLink.

Optimizing online product applications with custom interfaces on top of the MeridianLink API (Application Programable Interface).

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