Spencer Tuckett

07/27/2021

At the core of every successful real estate business is a strong unique selling proposition (USP). In other words, an impactful offer that meets the needs of your clients better than your competition.

In order for your offer to qualify as a USP, it must be tangible, quantifiable, and objective.

Tangible - your offer must be a tangible good or service that has substance. Hint: simply recommending a great moving company to your client is not a tangible USP.

Quantifiable - you should be able to show your prospect how you can outperform the competition with verifiable statistics, proof of success, and defined parameters. For example: showing that staged homes sell for up to 25% more than unstaged homes adds validity behind the value you bring when you stage a property.

Objective - simply put, your offer must be unbiased. For example, stating "I provide excellent customer service" is highly subjective and open to debate therefore, it holds little value in the mind of your prospect.

With a strong USP that not only fulfills but exceeds the expectations of your prospects, you're bound to see geometric growth in your business.

If you're wanting to grow your business and need help crafting a powerful unique selling proposition, give us a call!

06/25/2018

Here a great tool that I’ve found recently that will compete against your CRM for a fraction of the cost. I've been using Cloze and thought you might like it. It's a relationship management app that lets you see everything about the people, projects, and companies you work with in one place, and reminds you to keep in touch automatically.

Here's a link you can use to get the app:

Check it out!

The smart mobile app to track customers, clients, prospects and leads without the hassle of CRM. Relationship management that brings together Inbox, Contacts, Calendar, Phone, Evernote, Email, Address Book, Twitter, Facebook and LinkedIn automatically.