05/14/2026
Interesting article on the psychology of holding employer stock.
It’s especially relevant right now with how quickly some company stocks have appreciated. In my experience, recognizing the risk is one thing - figuring out how to unwind a concentrated position in a disciplined, tax-aware way is where most people get stuck.
Many experts believe that the key to successful investing is to act rationally and without emotion. Unfortunately, this is much easier said than done, and in many cases we tend to be our own worst enemies.