05/29/2026
The "friction tax" is the invisible cost institutions pay each time a consumer hits unnecessary complexity. On their own, each friction point can seem minor, but they compound across every product line and every interaction.
In this clip from our recent Consumer Bankers Association webinar, Sara Maaske breaks down where the friction tax lives and what it's actually costing you.
Watch the full webinar 👇
https://hubs.ly/Q04jlML90