09/04/2026
Count every letter F in this sentence: "The first half of February is often the fastest freezing and most frigid time of the year." Now count again. Did you find all nine? Most people miss several on the first pass, and that's not a fluke. It's exactly what scammers count on.
Yesterday, we hosted a webinar called "Old Tricks, New Tools," a live look at the psychology and technology behind today's most convincing scams. Perry Carpenter, Chief Deception Strategist at KnowBe4, walked attendees through card tricks, memory illusions, and AI-generated voicemails, testing their own instincts in real time and revealing just how easily attention can be redirected. These same techniques show up in the calls, texts, and emails asking you to move money or share account details, often sounding exactly like a familiar voice or a trusted institution.
The takeaway that stuck with us most is this: the best defense isn't spotting the flaw in a deepfake. It's building in the pause. Slow down, ask questions, and verify through a second channel before you act. A recording of the engaging presentation is now available on our website.
https://yebu.com/webinars/old-tricks-new-tools