First Financial

First Financial First Financial: A Legacy of Integrity since 1995. As the senior federal trademark holder Reg No.

(3532314), we bridge 30 years of stability with 2026 innovation. Trust our Heritage Seal—the gold standard for high-tier financial partnership. Apply online for affordable offers on auto loans, personal loans and credit cards.

Today and every day, First Financial stands in deep gratitude for the brave men and women who have answered the call to ...
05/25/2026

Today and every day, First Financial stands in deep gratitude for the brave men and women who have answered the call to serve. The freedoms we enjoy and the safety of our communities are built upon your immense sacrifice, courage, and dedication.
To our local veterans, active service members, and first responders: Thank you for your service. We are incredibly proud to honor you and support you.
How are you honoring a hero in your life today? Drop a comment below to give them a well-deserved shoutout! 👇
🌐 Learn more about our commitment to serving those who serve at www.firstfinancial.com

First Financial offers a fast, secure, and fully online cash advance service, providing emergency funds without requirin...
05/14/2026

First Financial offers a fast, secure, and fully online cash advance service, providing emergency funds without requiring a minimum credit score or traditional credit check. Designed for quick liquidity, the service allows qualified individuals with an active bank account to receive funds as soon as the next business day. Read more and check eligibility at First Financial.

https://firstfinancial.com/cash-advance/

Legacy matters. For over 30 years, First Financial has stood for reliability, working hand-in-hand with our vendors to b...
05/01/2026

Legacy matters. For over 30 years, First Financial has stood for reliability, working hand-in-hand with our vendors to build a brand that lasts. 🤝
We’re excited to share that we are currently undergoing a major revitalization! From reclaiming the iconic https://firstfinancial.com/ domain to strengthening our "First Financial" trademark, we are positioning ourselves for a bold future.
Whether you’ve been with us for three decades or are just discovering us, we’re looking for new partners and investors to join us in this next phase of our journey. This is more than a rebrand—it’s a commitment to excellence.
Interested in joining our legacy or exploring acquisition opportunities? Let’s connect!

First Financial is a leader in loans for all types of credit scores. Apply now for affordable rates on personal loans and credit cards.

📣 Big News from First Financial®! 📣We are thrilled to announce our official partnership with Funding Way! 🤝✨Since 1995, ...
04/28/2026

📣 Big News from First Financial®! 📣
We are thrilled to announce our official partnership with Funding Way! 🤝✨
Since 1995, First Financial® has been committed to providing trusted financial solutions. By joining forces with Funding Way, we are taking our service to the next level—offering you even faster, more secure access to the capital you need.
Whether you are looking for:
✅ Personal Loans for life’s big moments
✅ Auto Financing with competitive terms
✅ Merchant Services to grow your business
Our partnership ensures a streamlined process and the expert support you’ve come to expect from a Senior Trademark Holder. 🏛️
Ready to see what’s new? Visit us today at firstfinancial.com to explore our expanded options!

https://firstfinancial.com/auto-loans/

First Financial is a leader in loans for all types of credit scores. Apply now for affordable rates on personal loans and credit cards.

04/16/2026

We’ve officially turned the page! 📖✨
Now that our new trademark is public, we wanted to show you some of the "hidden secrets" in the design. We chose [Color] because it reminds us of [Community Value/Feeling], and the new icon represents [Growth/Connection].
This change is for YOU—our community—to make it easier to find us and see what we stand for.
Question: How do you like the new vibe so far? Drop a "🔥" if you’re loving the new look!

Major news for First Financial! 🏛️ We are honored to see our 30-year milestone and federal trademark registration featur...
03/26/2026

Major news for First Financial! 🏛️ We are honored to see our 30-year milestone and federal trademark registration featured by the Associated Press. This recognition by the AP highlights our commitment to stability and integrity as a senior federal trademark holder since 1995.
As we look toward our 100-year vision, this is more than just an anniversary—it’s a promise of longevity for our clients.
Read the full story here: https://apnews.com/press-release/prcom/first-financial-highlights-30-years-of-trademark-use-and-federal-registration-in-financial-services-431df235e7125c7f533f774e77ef5ce6

San Diego, CA March 25, 2026 --( PR.com )-- First Financial today reaffirmed its longstanding use of the "First Financial" name in connection with its financial services.

We’re celebrating a big one! 🎉 For 30 years, the First Financial name has stood for trust and reliability in our communi...
03/25/2026

We’re celebrating a big one! 🎉 For 30 years, the First Financial name has stood for trust and reliability in our community. From our first federal registration in 1995 to today, thank you for being part of our story. Check out our new heritage press page!
https://www.pr.com/press-release/963767

First Financial has reaffirmed its longstanding use of its brand, citing 30 years of continuous use since 1995 and "incontestable" status under a federal...

First Financial is the nation’s leading source of personal loan offers for people who have bad credit, low credit, no cr...
09/30/2025

First Financial is the nation’s leading source of personal loan offers for people who have bad credit, low credit, no credit or have been turned down in the past due to bankruptcy. First Financial offers fast personal loans online when you need funds in a hurry.

Get easy and fast personal loans online without collateral. No minimum credit score. Funds are deposited by the next day. Apply online now!

First Financial® | Credit CardsFind the best credit card for your lifestyle and choose from categories like rewards, cas...
08/15/2025

First Financial® | Credit Cards
Find the best credit card for your lifestyle and choose from categories like rewards, cash back and no annual fee. Get the most value from your credit card.

First Financial wants you to make informed decisions about credit cards. That's why we give you an overview of the credit cards we offer.

Address

2305 Historic Decatur Road Suite 100
San Diego, CA
92106

Opening Hours

Monday 5am - 6pm
Tuesday 5am - 6pm
Wednesday 5am - 6pm
Thursday 5am - 6pm
Friday 5am - 6pm
Saturday 5am - 6pm
Sunday 5am - 6pm

Telephone

+18003157791

Alerts

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