Rurup Wealth Management, Inc.-Wealth Advisor: Lili Rurup

Rurup Wealth Management, Inc.-Wealth Advisor: Lili Rurup Liliana Rurup is a registered representative with, and securities and advisory services offered through LPL Financial, a registered investment advisor.

Personalized financial planning and investment management to help you make thoughtful decisions, prepare for what’s ahead and make the most of the life you’ve worked so hard to create. Member FINRA/SIPC (www.finra.org and www.sipc.org). The financial professionals associated with LPL Financial may discuss and/or transact business only with residents of the states in which they are properly registe

red or licensed. No offers may be made or accepted from any resident of any other state. Third party posts found on this profile do not reflect the views of LPL Financial and have not been reviewed by LPL Financial as to accuracy or completeness.

I see and honor those who are caring for aging parents. I’m one of you. ❤️My mother has lived in the same neighborhood s...
08/26/2026

I see and honor those who are caring for aging parents. I’m one of you. ❤️

My mother has lived in the same neighborhood since 1973 and in the same home since 1975—the home where she raised her children and where so many of our family memories were made. Her best friend, recently widowed, lives just around the corner, and the two of them are in contact every day. This is her community, and she has made it very clear that she does not want to leave it.

And yet, I can’t deny what I’ve witnessed: simply having me nearby has made a tangible difference in her physical, emotional, and spiritual well-being.

Shortly after the pandemic, I made the decision to give up my downtown San Diego office and work from home. That choice allows me to see Mom at least five days a week, share a meal or two with her, help with the appointments and everyday things that come with getting older, and then return to Point Loma on the weekends.

It isn’t always easy to balance caring for a parent with work and the rest of life. But I’m increasingly grateful that I built Rurup Wealth Management in a way that gives me the flexibility to be present for this season of hers—and of mine.

To everyone quietly doing the same for someone they love: I see you, and I honor you. ❤️

08/24/2026

LPL Research reviews the recent attribution within the commodity trading advisor (CTA) industry between short-term and medium-term managed futures trend-followers.

That time of year again! Love how shops and businesses embrace us and play off our conference.
08/22/2026

That time of year again! Love how shops and businesses embrace us and play off our conference.

08/21/2026

Find out how LPL Research’s building block model portfolios help advisors deliver personalized, professionally managed portfolios at scale.

08/17/2026

LPL Research weighs in on the boutique versus larger manager debate within investment manager selection.

08/14/2026

LPL Research explains how alternatives can help investors look beyond market beta and pursue diversification in a shifting environment.

08/10/2026

LPL Research examines the latest developments in the oil market and how renewed geopolitical tensions are impacting supply.

08/07/2026

The first half of 2026 was marked by significant market challenges, including a leadership change at the Federal Reserve, geopolitical tensions in the Middle East, and a surge in technology spending, yet stocks, economic growth, and corporate earnings remained remarkably resilient. Looking ahead, LP...

08/03/2026

Midyear Outlook 2026: Policy, Buildouts, & Bottlenecks explores the key forces shaping markets and the economy, including policy developments, global supply dynamics, AI investment, and changing Federal Reserve leadership. While economic growth and market resilience are expected to continue, the rep...

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910 15th Street
San Diego, CA
92154

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Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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