Somers Capital

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United States
San Diego, CA
Somers Capital

A vertically integrated boutique hotel investment firm driven by bringing tired assets back to life.

05/19/2026

Two exciting boutique hotel acquisitions. Catalina Island + Bodega Bay closing soon.

Grateful for the incredible people we get to build alongside. Excited for what’s ahead as we continue expanding the portfolio and creating something special together.

Investor waitlist:
somerscapital.com/invest

05/14/2026

Wishing the happiest birthday to our badass Director of Investor Relations, Alex Johnson!! 🤗🥳🙌

AJohns (and of course Pinot 🐶) bring so much value, positivity, and amazing energy to the Somers Capital team every day. We are so lucky and grateful for everything she does and the light she brings ✨

Let’s all give AJohns an extra special birthday shoutout today!! 🥳🫶

05/08/2026

We’re thrilled to share 2 new boutique hotels now under contract — both below replacement cost. 🔥

📍Catalina Island — 45 off-market rooms with ocean views in one of the highest-demand, lowest-supply hospitality markets in California.

📍Bodega Bay — our second hotel in the market, located just minutes from Hotel Dega and positioned for operational scale and long-term upside.

This is exactly why we love boutique hotels in destination markets along the California coast: limited supply, strong demand, and unforgettable guest experiences.

We always give our current investors first look.

Join the investor waitlist → link in bio or somerscapital.com/invest

05/05/2026

Join us live → somerscapital.com/401kwebinar

This is one of the most overlooked strategies in investing.

Using your 401(k) to invest in real estate — penalty-free.

Tomorrow, and of are breaking down exactly how it works.

No fluff. Just the structure, strategy, and steps to get started.

See you live 🔥
Tuesday, May 5th at 6PM PST.
Free Live Training
Comment 401k and we’ll DM you the registration link

05/01/2026

🎙️ Special edition podcast episode — NOW LIVE
Recorded with the Somers Capital team at our boutique hotel in Little Italy, Hotel Zindel

Rich sits down with Alex and Lauren to break down why boutique, vibe-driven hotels are outperforming traditional hospitality—and where the opportunity is right now.

We go behind the scenes of our Catalina Island + Bodega Bay acquisitions and share the real playbook + how we’re differentiating:
🚀 influencer-driven demand
🤖 AI-powered pricing
🔥 guest experiences that drive revenue + reviews

Full episode on our story. Investor waitlist in bio.

03/10/2026

Beers & Deals x BrewRE 🤝 Rooftop Meetup | Wednesday 3/11

Two powerhouse real estate communities are coming together for one epic evening.

Join San Diego’s top investors, realtors, developers, and entrepreneurs at Simone Little Italy—35th Floor Sky Lounge this Wednesday, March 11th from 6:00-8:30pm.

Connect, build relationships, and expand your network in a relaxed, high-energy setting.

No pitching. No fees. Just great people and great conversations.

Tacos | DJ | Networking

We’re back — see you there!

03/04/2026

Our February Yacht Workshop was unreal. 85° weather, glassy water, high-level conversations, and tons of value shared. Big shoutout to everyone who came out — this community keeps getting stronger. March 27 up next. 🔥🚀☀️

02/06/2026

Our first Yacht Workshop was an unreal kickoff — perfect weather, incredible group of people, high-level strategy, and real conversations on building your personal brand, growing visibility, and turning attention into real opportunity — all on the water in San Diego.

Looking forward to hosting more + building even more genuine connections. 🔥🛥️🙏🏼

01/21/2026

Found this article from 2024 when first acquired ..

Before ➝ After

Swipe to see where we are now.🔥

01/15/2026

S/C Team | We’re excited to spotlight Luna Trevino, one of the creative minds behind our media at Somers Capital! 🎥✨

As a Video Editor, Luna takes long-form conversations from the Rich Somers Podcast and turns them into powerful, viral clips helping shape the story, energy, and voice of the brand across real estate, investing, and success-driven content. Her work blends strategy with artistry, weaving together stories that inspire and connect.

We especially love her mindset: “If can, can. If no can, no can.” A grounded, stress-free approach that focuses on learning, staying present, and continuing to build forward. She brings that same energy into every edit and it shows.

Help us show some love for Luna! 🔥

Address

1431 Pacific Highway, Suite H4
San Diego, CA
92101

Website

http://somerscapital.com/

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