05/22/2026
Here's a number worth sitting with: 78% of older American homeowners plan to stay in their homes as they age.
They're not downsizing. They're not moving to assisted living. They're staying — in homes that need spaces designed for a different stage of life.
And they have the means to pay for it. Boomer homeowners hold a collective $17 trillion in home equity. They represent 51.8% of all U.S. wealth. Three-quarters of them plan to pass their homes on to their children — and many are investing in those homes right now.
For home improvement contractors, the generational math has never been more favorable. The first boomers turned 80 this year. By 2030, all 64 million will be 65 or older.
We wrote a detailed look at what this means for your business — the projects it's driving, the customers it's creating, and the opportunity that's sitting right in front of you.
Read it here:
The first boomers turned 80 on January 1, 2026. In 2025 alone, a record 4.18 million Americans reached age 65 — an average of 11,400 per day. By 2030, every baby boomer will be 65 or older. And the vast majority of them are staying put in homes that weren’t built for life at 75 or 80. The Boome...
