10/15/2026
Gift Cards Are Not Revenue Yet
Accuracy check: QuickBooks’ current guidance treats gift-certificate payments as a liability until the business fulfills the future obligation.
Gift cards feel like instant sales.
Your books need one more step.
When a customer purchases a $100 gift card, the business receives the cash—but still owes $100 in future products or services.
The clean bookkeeping flow is generally:
- Gift card sold: increase cash and the gift-card liability
- Gift card redeemed: reduce the liability and recognize revenue for the amount used
- Gift card refunded: reduce the liability and cash appropriately
A common mistake is posting the original gift-card sale directly to income. If the POS also records revenue when the card is redeemed, the same $100 may be counted twice.
Before holiday sales pick up, reconcile gift cards sold, redeemed, refunded and still outstanding to both the POS report and the Balance Sheet liability.
Unused balances can follow different accounting and unclaimed-property rules, so review those with your CPA.
Are your gift cards mapped correctly?