Edward Jones-Financial Advisor: Rebecca Berg

Edward Jones-Financial Advisor: Rebecca Berg I believe investments should be personalized to your needs and not generically based on guidelines for someone your age or at your stage of life.

My ideal clients are those that want to carefully and thoughtfully work towards financial goals ranging from retirement planning, education savings, and estate considerations. I understand no two clients are the same and neither are the approaches we design to achieve those goals. I am a UW-Eau Claire graduate with a bachelor's in business administration. I became a financial advisor with Edward J

ones in 2006 and opened the St Croix Falls office in January 2008. I was thrilled to find a company with some of the best training and support in the industry where I could assist families face to face in reaching their financial goals. I have had the opportunity to serve Edward Jones in a variety of roles and became a limited partner in 2015. I grew up in Grantsburg, WI - just 30 miles north of my current home as the youngest of eight. I live in St Croix Falls with my husband, Matt. He is a teacher at Grantsburg Schools and owns/operates Endangered Resource Services, LLC. We have two adult sons who are just finishing up their own college degrees, which is such an exciting time! Our hobbies include volleyball, volunteering, travel, music, cooking, baking, hiking and Matt's favorite - birding! I enjoy involvement and leadership roles in local organizations including the STAR Education Foundation of St Croix Falls, Rotary, 100 Women Who Care and Kinship. More than anything, I enjoy getting to know the families we serve, their unique priorities and helping them through both the exciting and the difficult stages in their lives. I am blessed to have Amber Warner and Alissa Norlund on my team. Their roles are crucial to the overall client experience. We strive to be the first choice for serious, long-term investors and enjoy partnering with their legal and tax professionals to develop a strategy to achieve their goals. Member SIPC.
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NVIDIA's earnings reinforced the strength of the AI investment cycle, while Kevin Warsh's Jackson Hole remarks provided ...
08/31/2026

NVIDIA's earnings reinforced the strength of the AI investment cycle, while Kevin Warsh's Jackson Hole remarks provided greater clarity on the Fed's inflation-fighting priorities. Despite seasonal headwinds, the fundamental backdrop for equities remains constructive.

Angelo Kourkafas, Sr. Global Investment Strategist, discusses the latest developments in AI, Fed policy, and markets in this week's Weekly Market Wrap.



https://bit.ly/4A2Xxu2

Higher Treasury yields weighed on equities last week, renewing concerns about whether the economy and markets can withst...
08/24/2026

Higher Treasury yields weighed on equities last week, renewing concerns about whether the economy and markets can withstand elevated rates. Despite the potential for seasonal volatility, resilient economic activity and strong corporate earnings support a constructive backdrop for equities.

Investment Strategist Brock Weimer explains what’s behind the move higher in long-term yields in the latest Weekly Market Wrap.



https://bit.ly/4xnZG1y

Inflation has trended lower, supporting the case for the Federal Reserve to keep policy rates steady. While the path bac...
08/17/2026

Inflation has trended lower, supporting the case for the Federal Reserve to keep policy rates steady. While the path back to the Fed's inflation target may not be perfectly smooth, strong earnings, healthy economic growth and resilient consumer spending continue to help support market strength.

Portfolio Strategist Tom Larm shares his perspective on the forces influencing markets and what it could mean for investors in the latest Weekly Market Wrap.

https://bit.ly/4cdVc5h

Managing wealth isn't just complex, it's deeply personal. That's why who you work with matters. At Edward Jones, every r...
08/15/2026

Managing wealth isn't just complex, it's deeply personal. That's why who you work with matters. At Edward Jones, every relationship starts with a personalized approach. We take the time to understand each client's unique goals, values and circumstances — delivering tailored strategies, not one-size-fits-all solutions.

Stay connected to your financial advisor and goals, all in one secure location.
08/12/2026

Stay connected to your financial advisor and goals, all in one secure location.

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The S&P 500 reached new highs as several key market headwinds began to ease. While record levels can make investors hesi...
08/10/2026

The S&P 500 reached new highs as several key market headwinds began to ease. While record levels can make investors hesitant, history suggests that all-time highs have often been followed by continued gains, with long-term returns comparable to, or even better than, investing on a typical trading day.*

Angelo Kourkafas, Sr. Global Investment Strategist, shares his perspective on the forces driving markets higher and the implications for investors in the latest Weekly Market Wrap.



https://bit.ly/4q5hSdk

*Past performance does not guarantee future results.

08/06/2026

The Katy Trail reflects the enduring legacy of Ted and Pat Jones and their commitment to creating lasting impact.

As an Edward Jones financial advisor, I'm honored to carry that spirit forward by helping clients identify what's most important to them and build plans that align with their goals, values and legacy.

If you're thinking about the legacy you'd like to create for your family, your community or the causes you care about, I'd welcome the opportunity to connect.

08/05/2026

UPCOMING OFFICE CLOSURE!

To ensure we can continue providing quality service while supporting our team members during approved time off and a family loss, our office will be closed on Friday, August 7th. If you need immediate assistance with a trade, please call Client Relations at 1-800-441-2357

We appreciate your understanding and support. Normal business hours will resume on Monday, August 10th.

Thank you for your patience.

Rebecca, Amber, & Alissa

The Federal Reserve held rates steady as earnings from four Magnificent 7 companies led to mixed market reactions, sugge...
08/03/2026

The Federal Reserve held rates steady as earnings from four Magnificent 7 companies led to mixed market reactions, suggesting that investors increasingly want evidence that AI spending is translating into durable revenue and earnings growth. While interest rates may remain higher for longer, resilient economic growth, strong corporate earnings and broader participation across sectors continues to support equities.

Brian Therien, Investment Strategist, explains what this means and how this could impact investors in the latest Weekly Market Wrap.



https://bit.ly/4wwX9BG

Renewed U.S.–Iran tensions are driving oil prices higher, bringing inflation concerns back into focus and raising questi...
07/27/2026

Renewed U.S.–Iran tensions are driving oil prices higher, bringing inflation concerns back into focus and raising questions about whether the Federal Reserve may need to adjust its approach.

Angelo Kourkafas, Sr. Global Investment Strategist, offers perspective on the recent developments and how they could impact investors in the latest Weekly Market Wrap: https://bit.ly/4yIZo6o

Address

144 N Washington Street, Suite A, P. O. Box 250
Saint Croix Falls, WI
54024

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 3pm

Telephone

+17154831103

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