09/24/2026
National Life Insurance Awareness Month is a reminder that the people who most need coverage are often the ones least likely to have it.
Most people know they need life insurance. Most also think they cannot afford it. According to the 2025 Insurance Barometer Study, 72% of Americans overestimate the cost of a basic term life policy, some by as much as 7 to 12 times the actual price.
September is a good time to have that conversation with clients who have been putting it off.