09/23/2026
No one likes to experience fear… right? Something I have noticed is that fear gets a bad reputation. It's probably because it is in front of us all the time.
Fearmongering online and advertisers/politicians using fear to motivate action. It would be safe to say people think fear is something to avoid, but on my way to work yesterday I was thinking that sometimes fear serves a purpose.
For instance, think about it this way:
A close call on the road might make you pay more attention suddenly when you're driving.
A major home repair reminds you why having an emergency fund matters, and makes you start scheduling those yearly maintenance calls.
Or a medical issue with you or a family member can motivate you to take your health more seriously.
Seeing your parents struggle in their older age may make you want to make different financial choices.
Sometimes a moment gets my attention and serves as a gentle (or sometimes LOUD reminder) that preparation is important. The problem in my work is that I see too many people wait until after something happens before they take action.
I've seen it throughout my career over and over and over. People often know what they should be doing with their financial goals. They know they need a financial plan. They know they should review their coverage. They know they should have savings set aside for unexpected expenses.
And then life happens, obviously, and those things get pushed to the bottom of the list. They become overwhelming and then it feels like there is never time.
Healthy fear could be relabeled as awareness and recognizing that tomorrow isn't guaranteed to go exactly as planned.
So here's a question for you:
What financial task have you been putting off that you know you need to address?
Building an emergency fund?
Maybe it's reviewing your life insurance?
Maybe it's updating your retirement plan?
Maybe it's simply getting a clearer picture of where you stand financially?
Whatever it is, consider this your reminder from someone who sees it all the time. The best time to prepare is before you need it.
If it's been a while since you've reviewed your financial goals and outlook, let's talk. I am offering some limited time Financial Clarity Sessions https://maurice-redd.kit.com/products/financial-clarity-session
A financial checkup can help identify gaps, answer questions, and give you greater confidence about the future! Feel free to DM me if you have any questions!
📞 815-977-9393
