Edward Jones - Financial Advisor: Erna Colborn

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Edward Jones - Financial Advisor: Erna Colborn Those goals may be personal or, as an entrepreneur, for your business. I provide highly personalized service.

AAMS®, CRPS®, ABFP™

As an Edward Jones financial advisor, I believe it is central to our working relationship to deeply invest my time in understanding what your financial goals are before you invest your money. Relationships are key, and in my view, meeting face-to-face or virtually at my client's request builds strong relationships. I meet when it’s convenient for my clients because I recognize the challenging needs of their work and personal lives. I attained a bachelor's degree from Bradley University and my MBA from Keller Graduate School of Management. As a Chartered Retirement Plan Specialist ™ professional and having career experience administering employee benefit plans from inside companies, I assist business owners and nonprofits in establishing a retirement program that attracts and retains quality employees. As an Accredited Asset Management Specialist™ professional, I work hard to ensure my clients are invested properly for their personal goals and needs. I also achieved the designation of Accredited Behavioral Finance Professional™, which includes an in-depth study of investing topics such as the foundations of behavioral finance, investor behaviors, common cognitive and emotion-based investor considerations, as well as real-world applications for investing and retirement planning.
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10/18/2026

As someone who works closely with families, I know just how deeply caregiving can impact your time, your wellbeing and your vision and plans for your future. Our new Financial Impact of Caregiving Report, highlights what caregivers are experiencing and the support that can make a meaningful difference.

Hear what caregivers are saying: https://bit.ly/4eg91AW



Source: Edward Jones and Harris Poll, in partnership with Age Wave, 2026.

The first $100,000 is often the hardest milestone to reach — and the most rewarding.Early on, progress can feel slow, es...
10/16/2026

The first $100,000 is often the hardest milestone to reach — and the most rewarding.

Early on, progress can feel slow, especially when you're balancing family, work and other financial priorities. But once your portfolio grows, investment returns can begin doing more of the heavy lifting.

If you're working toward your first $100,000, stay focused on the habits that matter most: investing consistently, staying diversified and remaining committed through market ups and downs. Those habits can make all the difference over time.

Your first $100,000: why it matters most

Financial fraud is becoming more sophisticated, but knowledge remains a strong defense. Learn to recognize common scam t...
10/14/2026

Financial fraud is becoming more sophisticated, but knowledge remains a strong defense. Learn to recognize common scam tactics and warning signs, and take steps to help protect yourself, your loved ones and the wealth you've worked hard to build. Watch this webinar live on Oct. 21 at 3 p.m. CT or on demand after.

Learn more: https://bit.ly/3TSFVAP

This week marks the fourth anniversary of the current bull market. But what makes this bull market different from previo...
10/12/2026

This week marks the fourth anniversary of the current bull market. But what makes this bull market different from previous ones, and does it still have room to run?

Angelo Kourkafas, Senior Global Investment Strategist, shares his perspective on what's helping sustain this bull market and what investors should watch next in the latest Weekly Market Wrap: https://bit.ly/4yQjziG

With the 2026 midterm elections approaching, investors are once again asking what politics may mean for markets and whet...
10/12/2026

With the 2026 midterm elections approaching, investors are once again asking what politics may mean for markets and whether the elections have the potential to disrupt this year's positive momentum. Here's what history says – and what's different this time:

With the 2026 midterm elections approaching, investors are once again asking what politics may mean for markets and whether the elections have the potential to disrupt this year's positive momentum. History suggests that elections often create short-term uncertainty, but they have rarely been the pr...

Spent the weekend in NY City with my eldest son. Central Park ice rink is getting ready for Christmas!
10/12/2026

Spent the weekend in NY City with my eldest son. Central Park ice rink is getting ready for Christmas!

What would happen if you had to retire sooner than expected?Many people focus on their target retirement date but spend ...
10/10/2026

What would happen if you had to retire sooner than expected?

Many people focus on their target retirement date but spend less time preparing for the possibility of an earlier exit due to a job loss, health issue or family caregiving needs.

If you'd like to explore how your retirement strategy would hold up under an unexpected scenario, let's talk. Planning for the "what-ifs" today can help reduce stress tomorrow.

Concerned about a forced retirement? 4 tips to prepare

October is Breast Cancer Awareness Month—a time to stand with survivors, honor those we’ve lost and support the millions...
10/08/2026

October is Breast Cancer Awareness Month—a time to stand with survivors, honor those we’ve lost and support the millions of individuals and families affected by breast cancer. This month, we encourage conversations, screenings and shared strength—because no one should face breast cancer alone.

Rising rates have grabbed headlines, but they're only one inning in a much longer game. Easing inflation, healthy consum...
10/05/2026

Rising rates have grabbed headlines, but they're only one inning in a much longer game. Easing inflation, healthy consumer spending and growing corporate profits point to an economy that remains on solid footing.

Investment Analyst Brock Weimer shares insights from market history, exploring how stocks have performed following sharp increases in bond yields and what those trends may signal for investors in the latest Weekly Market Wrap: https://bit.ly/3U48WJP

AI-powered scams are becoming increasingly sophisticated, making it harder to distinguish legitimate requests from fraud...
10/04/2026

AI-powered scams are becoming increasingly sophisticated, making it harder to distinguish legitimate requests from fraud. Understanding common tactics can help you better protect yourself and your financial accounts.

Take a look at these five emerging scam types and practical steps you can take to stay vigilant.

5 AI-powered financial scams that are hard to spot

Address

483 N Mulford Road, Suite 103
Rockford, IL
61108

Opening Hours

Monday 8am - 4:30pm
Tuesday 8am - 4:30pm
Wednesday 8am - 4:30pm
Thursday 8am - 4:30pm
Friday 8am - 4:30pm

Telephone

+18153151808

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