American Financial Planning, Inc.

American Financial Planning, Inc. Providing objective fee-only advice for life's decisions American Financial Planning, Inc. You wouldn’t build a building without a plan, would you?

is a fee-only financial planning firm that firmly believes financial planning is the foundation for all your financial decisions. Our fee-only approach allows us to serve you without compromise. We do NOT work on a commission basis, nor do we benefit from recommending any particular course of action. Our reward is satisfied clients! Before you make a major life change, you need solid advice. As yo

u look to the future, you need solid advice. Let’s meet over a cup of coffee to discuss your unique situation.

Planning for retirement comes with a lot of assumptions, but not all of them hold up. Understanding what’s fact versus f...
08/25/2026

Planning for retirement comes with a lot of assumptions, but not all of them hold up. Understanding what’s fact versus fiction can make a meaningful difference in how you prepare for the future. Swipe through for a few retirement myths and the realities behind them.

If you have questions about your retirement strategy or want to explore your options, contact us today. Our team is here to help you build a plan designed for your future.

When it comes to investing, “stocks” and “shares” are often used interchangeably, but they actually refer to different a...
08/18/2026

When it comes to investing, “stocks” and “shares” are often used interchangeably, but they actually refer to different aspects of the ownership equation. Swipe through for an overview of their differences.

No matter where you are in your investment journey, understanding the fundamentals can help you make decisions. Contact us today to review your strategy.

Building generational wealth is not about a single decision. It is about a series of intentional steps that create long-...
08/13/2026

Building generational wealth is not about a single decision. It is about a series of intentional steps that create long-term financial stability for your family. If leaving a lasting legacy is one of your goals, there are a few fundamental steps to consider. Swipe to learn more.

Building generational wealth takes time, consistency, and thoughtful planning, and you do not have to navigate it alone. Contact us today to start creating a personalized strategy designed for your family’s future.

Markets can be unpredictable in the short term, but long-term investing has consistently proven to be one of the most ef...
08/06/2026

Markets can be unpredictable in the short term, but long-term investing has consistently proven to be one of the most effective ways to build wealth. If recent market volatility has you questioning your strategy, you are not alone. Swipe through for a few important reminders about why staying invested matters.

If you have questions about your current investment strategy or want to ensure you’re aligned with your long-term goals, call us today. We’re here to help you stay focused on what matters most.

When deciding where to hold cash for short-term needs, many investors consider money market funds. These funds are desig...
06/25/2026

When deciding where to hold cash for short-term needs, many investors consider money market funds. These funds are designed to help manage short-term cash with an emphasis on stability and liquidity. Swipe through to learn more.

If you would like to review whether a money market fund aligns with your cash management strategy or short-term financial goals, call us to discuss your overall strategy.

Inflation has been a major topic of conversation over the past several years. But another, more subtle force is affectin...
06/23/2026

Inflation has been a major topic of conversation over the past several years. But another, more subtle force is affecting household budgets: shrinkflation. Swipe through for a breakdown of how they differ and how each is felt in everyday life.

We hope this breakdown is helpful. If you have questions about your overall financial strategy, don’t hesitate to reach out. We can help you evaluate your current strategy and make adjustments where needed.

Happy Father's Day to all the fathers and father figures who show up with dedication, patience, and purpose.The day is a...
06/21/2026

Happy Father's Day to all the fathers and father figures who show up with dedication, patience, and purpose.

The day is a chance to honor the dads and father figures who have taught us life lessons, made us laugh, and shown us what dedication looks like.

To those celebrating, being celebrated, or honoring the memory of someone who shaped your journey, we wish you a meaningful day filled with appreciation.

Juneteenth commemorates June 19, 1865, when federal troops arrived in Galveston, Texas, two years after the Emancipation...
06/19/2026

Juneteenth commemorates June 19, 1865, when federal troops arrived in Galveston, Texas, two years after the Emancipation Proclamation, to enforce Abraham Lincoln’s order to end slavery in the rebelling state farthest west

It’s been observed as a day to honor this history and celebrate Black culture and resilience, and it officially became a federal holiday in 2021.

In observance of the holiday, our office will be closed on today. We’ll be back on Monday, June 22nd. We hope you have a meaningful and joyful Juneteenth!

When the U.S. Mint halted new penny production in late 2025, many business owners and consumers are evaluating what this...
06/18/2026

When the U.S. Mint halted new penny production in late 2025, many business owners and consumers are evaluating what this change means for day-to-day transactions. As the supply of pennies gradually declines, the shift toward rounding cash payments to the nearest nickel is expected to become standard practice. Swipe to learn more.

As payment practices continue to evolve, staying informed matters. If you have questions about how this shift may affect your budgeting, tax reporting, or business operations, contact us for guidance.

Did you know that millions of Americans are considered credit invisible? This means they do not have enough credit histo...
06/15/2026

Did you know that millions of Americans are considered credit invisible? This means they do not have enough credit history to generate a credit score. Without an established credit profile, everyday financial goals, from financing a vehicle to securing housing, can become more complicated than expected. Swipe to learn more.

We hope you found this overview helpful. If you have questions about your broader financial plan, contact us. We are here to help you align today’s decisions with tomorrow’s goals.

Address

541 Luck Avenue SW, Suite 304
Roanoke, VA
24016

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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