03/02/2026
My IUL 'expertise' still gets challenged.
Even after years in this business, I regularly encounter IUL applications that completely throw me. The real lesson isn't what I know, it's what I'm still asking.
I thought I had the blueprint locked down.
Structure for max cash value. Minimize the fees. Fund it until it hurts.
But recently? I've been humbled by a simple math concept I hadn't fully appreciated.
The flow-through.
We usually treat these policies like a savings account. You put money in, it sits there, it grows.
But I'm learning that for some, the policy isn't a bucket. It's a river.
Here is the logic that surprised me:
You take your paycheck. You deposit the whole thing into the policy immediately. Then, within days, you take a policy loan to pay your bills.
Sounds like a lot of work, right?
Here is why it matters.
Your annual balance increases the moment that deposit hits. Even though you borrowed the money back out to live your life, the interest you earn is calculated based on that higher number.
You are earning compound interest on money you already spent.
That stopped me in my tracks.
I always say IUL isn't magic. It is math, structure, and discipline. But sometimes the math reveals options I hadn't considered.
Expertise includes ongoing curiosity. If I stop asking "what if," I stop being useful to you.
Have a question about IUL I might not have heard before? DM me. I love the hard ones.
Drop a 🧠 in the comments if you learned something new today.