08/24/2026
People know I am a huge Golf fan. This news ends 5 year major disruption to the game. Its been entertaining to follow. But ultimatly relationships, tradition, respect, and value win in the long run. Just like in the Medicare Biz!
LIV Golf’s 2026 season will end this week, something league execs have purposely kept quiet.
GOLF's Sean Zak has learned that LIV has removed all ticket listings and any references to LIV Indianapolis concerts that were scheduled to take place this week. ⬇️
As of Monday morning, 10 days before the would-be first round of LIV’s team championship in Michigan, the league’s website still had the tournament, slated for The Cardinal at St. John’s, listed as an “upcoming event.” The site included links to “Get Tickets,” but when users accessed it, they received a notification that read “the tickets you were looking for are no longer available…”
While that messaging might appear innocuous, GOLF has learned that it was, in fact, strategic, an effort by the league to maintain the appearance — if only for a few additional days — that the event might still happen.
Late in the evening of Aug. 12, in the wake of a Telegraph report that LIV told players the event was canceled, LIV quietly pulled all ticket listings for the Michigan event. (Incidentally, at that point the league was still distributing promotional emails encouraging recipients to buy tickets.) According to an internal email viewed by GOLF, LIV’s head of ticketing and hospitality, Michael Drobnick, laid out a plan for limiting media attention around the cancellation of one of the league’s biggest events.
“The ticketing page will remain live, but no inventory will be available,” Drobnick wrote to ticket and hospitality staffers. “If a guest visits the page to view tickets, they will see a message that says, ‘The tickets you were looking for are no longer available.’”
“After discussing with [LIV executives] Scott [O’Neil], Chris [Heck] and Ilana [Finley], we think this is the best path forward for now,” Drobnick’s message continued. “It allows us to keep the ticketing page live, hopefully avoiding additional media flags by removing it entirely, while also ensuring guests cannot proceed through the checkout process."
“Hopefully in the next 24-48 hours, we’ll have the green light to officially make the announcement. At that point, we will remove the ticketing page entirely.”
It’s unclear what “green light” LIV was (or is) awaiting, and from whom, but one LIV source called the slow-play tactic a mitigation effort to appease the Saudi PIF, LIV’s owner, which promised it would fully fund the league through the rest of the 2026 season. Multiple LIV players — Tyrrell Hatton, Tom McKibbin and Adrian Meronk — have already moved on with their plans, signing up for the DP World Tour’s British Masters, which is the same week as the would-be team championship.
