10/16/2026
Sometimes the most important part of a business conversation has nothing to do with why the person called you in the first place.
A towing company owner I met about a year ago recently called me because he was ready to purchase an ATM for his business.
He wanted to own the ATM, stock it himself, and earn the surcharge revenue.
Pretty straightforward conversation, right?
Well, not exactly. đ
As we talked about his towing operation, I mentioned another towing company we work with that has one of our ATMs and also uses us for credit card processing.
He stopped me.
âWait. You do credit card processing too?â
Yep! We sure do!
In all fairness, when we first met, we mostly talked about ATMs, so he really had no reason to know that.
But then he told me something interesting.
Heâd lost SIX chargebacks through his current payment setup.
SIX!
His software uses Stripe for payment processing, and while the dispute information is available in his dashboard, he wasnât always going in to check it.
So some of those disputes were going unanswered.
Ironically, earlier that same day, Iâd received a chargeback notification for another towing company we work with.
I explained how we help our merchants when chargebacks come in.
We receive notifications, work with the merchant to gather invoices, receipts, and other supporting documentation, and prepare rebuttals based on the applicable Visa or Mastercard rules.
And sometimes we go a little further.
I told him about a chargeback where a cardholder claimed there wasnât adequate signage in the parking lot where their vehicle had been towed.
So I drove to the parking lot myself.
And photographed THIRTEEN signs showing the parking restrictions.
THIRTEEN! đ
We submitted that evidence as part of the rebuttal, and we won the dispute.
Now, that doesnât mean we win every chargeback. Nobody can guarantee that.
But our merchants have someone who knows their business and is willing to help them put together the strongest response possible.
We also talked about ways his drivers could accept payments right from their phones using Tap to Pay, rather than relying entirely on payment links.
By the end of the conversation, he asked me to send him the invoice for his ATM AND information about our credit card processing services.
Hereâs what struck me about that conversation.
He called because he wanted to buy an ATM.
But if all Iâd done was give him a price and send an invoice, I never would have known about those six lost chargebacks.
And he never would have known we could help him with that too.
Sometimes the best way to help a business owner isnât to immediately start talking about what youâre selling.
Itâs to ask questions, listen, and understand how their business actually operates.
Because sometimes the biggest problem you can help solve isnât the one they called you about.
If youâre dealing with chargebacks, frustrated with your payment processing, or just wondering if thereâs a better way to do things, Iâm always happy to be another set of eyes.
No pressure. Just an honest conversation.
Small Businesses Deserve Better.