09/02/2026
Sometimes people know you, but they don’t actually know everything you do.
I’ve known this business for quite some time.
The father, Kevin Sr., knew I handled credit card processing. We had talked about it before, but at the time he wasn’t interested in making a change.
No problem.
Then his son, Kevin Jr., I noticed started becoming more involved in the business.
One day we were talking and he asked me about my weekend and I said it was super busy as we had an ATM event, a POS install and a credit card terminal install.
Immediately Kevin said:
“Wait. You do credit card processing too?”
I said yes.
His next question was the one I hear all the time.
“What are your rates?”
Instead of just throwing a rate at him, I started asking questions.
How are you accepting payments now?
What problems are you having?
What works well?
What doesn’t?
That’s when the conversation got interesting.
Their tow drivers were taking credit card terminals out on the road. Sometimes the terminals weren’t charged. Sometimes they got broken.
So we talked about ways their drivers could accept payments right from their phones.
Then I reviewed their processing statements.
We found opportunities to save them money.
We also discovered that the way they were passing some of their processing costs on to customers wasn’t set up compliantly.
So we were able to address that too.
This wasn’t an overnight sale.
Eventually Kevin Jr. and his brother took over the business, and when the time was right, he called me.
Today they’re one of our merchant processing customers along with being an ATM customer.
We helped make it easier for their drivers to accept payments.
We helped save them money.
And we helped make sure the way they were passing fees to customers was set up properly.
But there’s another lesson from this story that has nothing to do with credit card processing.
I had known this business for years.
Kevin Sr. knew what I did.
Kevin Jr. didn’t.
That’s a pretty good reminder for every business owner, including me.
Don’t assume people know everything your business does just because they know you.
Sometimes your next customer already knows you.
They just don’t know you can help them.
Small Businesses Deserve Better.