01/23/2026
More than 155,000 Californians have already signed up for the state's new tool to prevent their data from being sold by brokers, state officials say.
Gov. Gavin Newsom is touting the rollout of the Delete Request and Opt-out Platform, DROP, which went live on Jan. 1. The tool, which costs nothing and can only be used by California residents, sends a request to 500 registered data brokers asking them to delete an individual’s stored data within 90 days starting on Aug. 1.
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