02/13/2023
The Super Bowl, America’s most-watched sporting event of the year, is all about numbers - the number of points scored and the number of yards accumulated by the two participating teams. The Super Bowl isn’t just about numbers on the field; it also has a significant economic impact on host cities, an often overlooked number related to today’s big game.
According to an analysis from the SBJ/Dow Jones Business Insight Group, hosting a Super Bowl has generated approximately $400 million the host city’s economies in the last 3 Super Bowls. The local economy benefits in areas such as tourism and hospitality, exports, and taxes. Furthermore, hosting a Super Bowl has been linked to increased job growth in the surrounding area and even long-term investment spurred by businesses seeking to capitalize on the boost in activity.
Perhaps not surprisingly, the estimated economic impact of hosting Super Bowl LVII to the greater Phoenix area is $1 billion, over double the result on recent host cities. With this year’s game taking place in Glendale, Arizona, locals and visitors alike will be able to experience this incredible event while also providing an economic boost to the area. As the second half gets underway, the final numbers for this year’s Super Bowl are still unwritten - both in terms of which team will be victorious, as well as the total financial impact to the state of Arizona, which won’t be evident for many years.
One thing is certain, though, Super Bowl LVII will showcase Arizona on an international stage, likely resulting in increased tourism and more hosting opportunities for large-scale sports events long after this year’s NFL champion has been crowned.