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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm Saturday 9am - 5pm

Jeff Merchant - First Command Financial Advisor

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Jeff Merchant - First Command Financial Advisor

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Coaching those who serve in their pursuit of financial security. Please view them here: https://www.firstcommand.com/social-media-guidelines/

Periodically I post information regarding my employer First Command Financial Services and the social media usage guidelines that apply to First Command also apply to my pages.

11/04/2026

Big Tech’s rise and growing excitement around AI have put market concentration in the spotlight. Our Investment Management Team looks beyond the headlines to examine what history can tell us: https://bit.ly/4itrzPy

10/29/2026

There isn't a one-size-fits-all answer to the debt vs. investing question.

The right next step depends on your goals, your timeline, and the type of debt you're carrying.

Swipe through to explore key factors that can help military families prioritize with confidence.

10/26/2026

Today, we recognize the strength and sacrifice of those who serve far from home and the loved ones who stand behind them.

10/23/2026

Supporting those who serve our military community is a privilege. First Command’s Jacksonville Beach, Florida team was honored to be part of a Chief Petty Officer (CPO) event that celebrates the leadership, pride, and camaraderie that make the Chief's Mess such an important part of the Navy. It was great to connect with both past and present Chief Selectees and Chief Petty Officers.

First Command Financial Services, Inc. and its related entities are not affiliated with or endorsed by the U.S. government or the U.S. Armed Forces.

10/15/2026

Honored to support those who serve!

First Command's Norfolk City County, Virginia team is proud to sponsor the upcoming Marine Forces Command 251st Marine Corps Ball and celebrate the Marines who make our military community stronger every day.

We’re excited to support this special tradition and look forward to celebrating alongside fellow Marines.

Happy early birthday, Marines! Semper Fi! 🦅🌎⚓🎉

MARFORCOM, NO USMC, or DoW Endorsement are not affiliated with First Command Financial Services, Inc., or any of its affiliated entities. The appearance of their visual information does not imply or constitute their endorsement.

10/15/2026

I'm proud to be part of the First Command team as we celebrate receiving the Patriots in Business Award for the second time in three years.

This award recognizes organizations that demonstrate exceptional support for active-duty military members, veterans, and their families while exemplifying the values of Duty, Honor, and Country. Being recognized again makes this honor especially meaningful and reinforces the commitment to military families at the heart of our Mission. https://bit.ly/4zqH2Xw

10/13/2026

Happy birthday to the U.S. Navy! ⚓

Today, we honor the sailors whose honor, courage, and commitment continue to protect our Nation and defend freedom around the world.

10/12/2026

Cybercriminals are always looking for opportunities to steal personal information, and anyone can be a target.

This Cybersecurity Awareness Month, we're sharing four simple habits that can help reduce the risk of scams, fraud, and identity theft. Small steps today can help protect what matters most tomorrow.

10/08/2026

Our Investment Management Team shares their perspective on the Federal Reserve rate hikes and market resilience in the latest First Command Market Brief. https://bit.ly/4hPM4We

10/07/2026

Anticipating the cost-of-living adjustment, or COLA, for 2027? Until the third quarter of 2026 ends and data is final, military retirees won’t know if recent projections are on track. To learn why the final COLA can differ from estimates, check out our full video. https://bit.ly/4hQKFik

Address

1301 West Omaha Street, Suite 108
Rapid City, SD
57701

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm
Saturday	9am - 5pm

Website

https://advisor.firstcommand.com/us/sd/rapid-city/jlmerchant

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