05/10/2023
My career started 18 years ago in South Florida where every advisor was targeting retirees.
I wasn't able to help my own generation because the industry lacked the tools and resources to best support a generation of that maybe lacked financial resources, but not financial goals.
Things are different today, and Millennials are garnering a lot of attention from the financial advisory industry.
At the same time, I've noticed many advisors are not equipped to work with young(er) clients.
Here's what I've learned -
Millennials ask questions, many questions. We've done our research and we're looking for a professional to help us sort through the noise of information.
Millennials want tech that supports, but not replaces the personal relationship. We grew up with technology and get enough of it. We deeply value personal relationships and want to feel heard.
Millennials don't understand the term retirement. Working for 40 years and then not working for 20 is not a priority. Most of us want to save towards a level of financial security that can help us live out a healthy work/life balance and be productive for our entire lives.
Millennials want transparency. We want to know exactly what things cost, why, and what we can expect in return. Any hint or discovery of a hidden fee somewhere along the line is an immediate red flag and will cause irreparable harm to the relationship.
Millennials want to communicate when they're ready. Having a preset annual or semi-annual review schedule doesn't work. We want an open line of communication and to access our advisors through multiple channels throughout the year as we run into new ideas, financial concerns, and life changes.