First Choice Brokerage Corp

First Choice Brokerage Corp Founded by Craig Waldenmaier in 1994, First Choice Brokerage has become one of the largest insurance brokerage firms in the U.S.

We empower independent and captive insurance advisors to provide clients with tailored, innovative insurance solutions.

Plan today for peace of mind tomorrow.Long-term care insurance can help protect your assets, preserve your independence,...
06/17/2026

Plan today for peace of mind tomorrow.

Long-term care insurance can help protect your assets, preserve your independence, and provide flexibility when care is needed.

Because the best time to plan is before you need a plan.

We're excited to celebrate a very special milestone for our own Reed Waldenmaier and his beautiful bride-to-be, Kailey, ...
06/12/2026

We're excited to celebrate a very special milestone for our own Reed Waldenmaier and his beautiful bride-to-be, Kailey, as they prepare to get married this Sunday! 💍❤️

We hope they have a wonderful wedding day, an unforgettable celebration with family and friends, and a lifetime filled with love, laughter, and happiness.

Please join us in sending Reed and Kailey your congratulations and best wishes as they begin this exciting new chapter together! 🥂✨

A case that’s been declined doesn’t always mean it’s uninsurable.We recently worked with an agent who brought us a previ...
06/09/2026

A case that’s been declined doesn’t always mean it’s uninsurable.

We recently worked with an agent who brought us a previously declined case.

Same client. Same risk profile.

The difference this time?

Strategy.

✔️ We re-evaluated the underwriting landscape
✔️ Matched the case with a more appropriate carrier
✔️ Positioned the submission with intention—not assumption

Outcome: Approved.

This is why pre-positioning matters.

Because sometimes, success isn’t about changing the client—it’s about changing the approach.

A great few days in Minneapolis at the LIBRA Underwriting Symposium!Bethany Jaudon and Emily Slusher joined carrier part...
06/04/2026

A great few days in Minneapolis at the LIBRA Underwriting Symposium!

Bethany Jaudon and Emily Slusher joined carrier partners, underwriting professionals, and fellow BGAs from across the country for several days of education, collaboration and valuable insight. From keynote presentations to underwriting discussions, the symposium provided fresh perspectives on emerging trends and opportunities that will help us better support our agents and their clients.

We were also proud to see Bethany and Emily recognized during the symposium for completing courses through the Academy for Underwriting Excellence powered by RGA. Their dedication to continuing education helps strengthen the expertise and service we provide to our agents and clients.

We're grateful to LIBRA Insurance Partners, the speakers, sponsors, and carrier partners who made this event such a success. We look forward to putting what we learned into practice, strengthening the relationships we built, and continuing to grow alongside our industry partners.

06/03/2026

I want to thank everyone for all the Nice Birthday Wishes Calls, Text etc. Makes an Old Man fell Good!

Craig Waldenmaier

Please join us in wishing Craig a very Happy Birthday! 🎂 🥳 Your leadership, vision, and dedication continue to shape the...
06/02/2026

Please join us in wishing Craig a very Happy Birthday! 🎂 🥳

Your leadership, vision, and dedication continue to shape the culture and success of First Choice Brokerage each day. We truly appreciate the support, guidance, and opportunities you provide to both our team, agents and clients alike.

Wishing you a fantastic birthday and a year ahead filled with continued success, happiness, and many blessings!

Explaining annuities to loved ones doesn’t have to be complicated.One of the simplest ways to frame it is this:“An annui...
05/28/2026

Explaining annuities to loved ones doesn’t have to be complicated.

One of the simplest ways to frame it is this:
“An annuity is like creating your own monthly paycheck for retirement — guaranteed, predictable, and designed to last as long as you need it.”

For many families, that explanation finally makes the concept click.

People don’t need all the jargon — they want to know how it helps protect their future income.

If your clients or family members are asking questions about retirement security, a simple conversation can make all the difference. And we’re always here to help break it down in a way that’s easy to understand.

Today, we pause to honor and remember the brave men and women who made the ultimate sacrifice in service to our country....
05/25/2026

Today, we pause to honor and remember the brave men and women who made the ultimate sacrifice in service to our country.

This Memorial Day, we reflect with gratitude on their courage, their service and the freedoms we enjoy because of them.

We remember. We honor. We thank you.

05/22/2026

Retirement today looks very different than it did even a decade ago.

According to recent data, 37% of retirees returned to work in 2023 to help cover essential expenses. Rising costs and longer life expectancies continue to highlight the importance of proactive retirement planning and reliable income strategies.

These conversations are becoming increasingly important for clients who want confidence that their retirement income can support both expected and unexpected needs over the long term.

Planning ahead isn’t just about retirement savings - it’s about creating a strategy designed to help support lifestyle, flexibility, and financial stability throughout retirement.

*Educational purposes only. Not financial or insurance advice. Products vary by carrier and state.

Address

822 A1A N
Ponte Vedra Beach, FL
32082

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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