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First Choice Brokerage Corp

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First Choice Brokerage Corp

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Founded by Craig Waldenmaier in 1994, First Choice Brokerage has become one of the largest insurance brokerage firms in the U.S.

We empower independent and captive insurance advisors to provide clients with tailored, innovative insurance solutions.

09/30/2026

The right carrier can make all the difference.

Before submitting a life insurance application, taking the time to discuss a client's health history can help identify potential underwriting concerns and determine which carriers may be the best fit.

A quick underwriting pre-screen may help:
✔️ Identify potential challenges early
✔️ Narrow down carrier options
✔️ Set realistic expectations
✔️ Avoid unnecessary applications

Every carrier looks at risk differently. That's where having options—and an experienced underwriting team—can help. The First Choice Brokerage team is here to help you navigate the underwriting process before the application is submitted.

09/28/2026

Have a client with a CD approaching maturity?

Before they automatically renew, it may be a good time to revisit what they want that money to accomplish.

Depending on their goals, an annuity may offer another option for clients looking for principal protection, tax-deferred growth potential, or future income opportunities.

Every client's situation is different—and the right solution starts with understanding what comes next.

Have a client in mind? Let's compare the options together. Contact the First Choice Brokerage team for product guidance, rate comparisons, and case design support.

09/23/2026

What happens to a business when one of its owners dies?

Without a plan in place, an unexpected death can create uncertainty for the remaining owners, the deceased owner's family, and the future of the business.

A properly structured buy-sell agreement, paired with life insurance for funding, can help provide the resources needed to facilitate the transfer of ownership and support business continuity.

For business-owner clients, it's an important conversation to have before it's needed.

09/17/2026

A lot can change after a life insurance policy is issued.

Marriage, divorce, growing families, income changes, business ownership, and other major life events can all impact a client's coverage needs.

A simple policy review can help determine whether their existing coverage still aligns with where they are today—and where they're headed.

Life Insurance Awareness Month is a great time to reconnect with clients and start the conversation.

09/14/2026

Life insurance isn't only about what happens after you're gone.

Many life insurance policies offer Living Benefits that may allow clients to access a portion of their death benefit during their lifetime following certain qualifying events, such as a terminal, chronic, or critical illness.

For the right client, these benefits can add another layer of protection when life doesn't go according to plan.

Have a client in mind? Let's explore the options together.

09/11/2026

Today, we remember.

On September 11, we honor the lives lost, the heroes who answered the call, and the families forever impacted by that day.

May we never forget the courage, sacrifice, and unity shown in the face of unimaginable tragedy.

We remember. We honor. We will never forget.

09/08/2026

September is Life Insurance Awareness Month!

It's a great reminder to start conversations with clients about the role life insurance can play in protecting the people and plans that matter most.

Whether the need is income protection, legacy planning, business protection, or long-term financial goals, the right coverage starts with understanding your client's unique needs.

Have a client in mind? Let's build the right solution together. Contact the First Choice Brokerage team for product guidance, illustration support, and case design assistance.

08/31/2026

The "I" in IUL stands for Indexed.

An Indexed Universal Life is a type of permanent life insurance that offers cash value growth potential based on the performance of a market index, while also providing life insurance protection.

It's an option that can be worth exploring for clients looking for flexibility and long-term financial planning opportunities.

Have a client in mind? Let's build the right solution together.

08/25/2026

Getting life insurance coverage doesn't always have to involve a lengthy underwriting process.

With Symetra SwiftProtector, clients begin with one simple online application, and based on their eligibility, they may qualify for one of three underwriting paths:

⚡ Instant Coverage – Coverage may be issued in as little as 25 minutes for eligible applicants.
🚀 Accelerated Underwriting – Coverage may be available in approximately 24–72 hours.
🩺 Full Underwriting – If additional review is needed, the application continues through the traditional underwriting process.

One easy process. Multiple paths designed to help move cases forward efficiently.

08/21/2026

🎉 Please join us in wishing our own, Bethany Jaudon, a very Happy Birthday! 🎉

Thank you for your dedication, hard work, and the positive impact you make on our team and the agents we serve every day. We truly appreciate all that you do and are grateful to have you as part of the First Choice Brokerage family.

Wishing you a wonderful birthday and a year ahead filled with continued success, happiness, and many reasons to celebrate! 🎂🎈

Address

822 A1A N
Ponte Vedra Beach, FL
32082

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.firstchoicebrokerage.com/

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