Primary Residential Mortgage, Inc. Jay Atterstrom

Primary Residential Mortgage, Inc. Jay Atterstrom NMLS # 89357

09/07/2026

I’m being asked often, “So Jay, if it’s as you say and there are more Sellers than Buyers right now, then why have home prices not dropped?

Simple - Sellers don't need to sell. But they may sell, IF the right offer comes along. So they just hold firm on their list price.

Most sellers right now are selling because they are moving up or moving down, and not because they NEED to move. It's a choice. Many homeowners no longer need to be convenient to their place of employment – so location is not as much of a factor.

They are also sitting on a 3% rate. And they know that if they move and parlay their equity into another home with another $300-$400k mortgage, they'll pay $13,000 PER YEAR in additional mortgage interest just for the privilege of a change of scenery. Nope, you’re not getting THEIR house unless you "Make them an offer that they can't refuse"

Issue of affordability isn’t a factor – IT’S AN EXCUSE.

First time homebuyers are blaming affordability. Well, the average first time home buyer is 38-42 years old now – 8 years higher than it was just 11 years ago. 40-year-olds have different priorities, different lifestyles with higher societal standards, different personas they've embraced, and are set in spending patterns and habits that are not budget centric – habits that are hard to break. AND since they didn't buy a home (any home) in their mid-twenties they’re not carrying $150,000 in equity to buy a home that suits their 40-year-old lifestyles.

Damn right THESE first-time homebuyers have an affordability problem, but it's self-imposed.

Do you think that twenty-something year old who bought their first home (any home) 10-15 years earlier and is now carrying $125,000 in equity buying a “life-stage appropriate” home in their late 30’s and early 40’s has an affordability issue?? Doubtful.

Nope, what today’s first-time home buyers REALLY have is a priorities and a waiting problem. Don’t blame the market.

And one other concept keeping entry level homes off the market: Those first-time homebuyers who purchased their first home in their early twenties, are observant enough to know that TODAY’S first-time buyers are waiting longer to buy. They also know it’s creating a demand for rental housing. So, they are retaining their first entry level homes as investment property when they move up. And that entry level home never hits the market.

Lastly, we have Institutional Buyers. You know, the mega investment groups that purchased homes out of bankruptcy or foreclosure after of the crash. They have an extremely low cost-basis, and great cash flow. Balloon financing notwithstanding, why would THEY sell?? And THOSE entry level homes never hit the market either.

So if you need housing, and you’re young and your housing needs are simple and flexible, just go buy a home (ANY home) – it’s STILL the best hedge against housing affordability.

Cheers!

69 years of a blissful marriage!Happy Anniversary Bob & Haze! Truly an inspiration🙂
08/19/2026

69 years of a blissful marriage!

Happy Anniversary Bob & Haze!

Truly an inspiration🙂

Higher rates, higher inventory levels, and low buyer activity makes for a great market for buyers.  And high rates have ...
07/19/2026

Higher rates, higher inventory levels, and low buyer activity makes for a great market for buyers. And high rates have "taken the wind out of housing market sails..." (pun intended)

07/17/2026

We don't have a housing affordability problem, we have a waiting problem.

The average age of a first time homebuyer has increased 8 years over the last 11-13 years.

8 years of appreciation at 3.75% on a modest $200k home is $89,000 (that’s historical appreciation including the crash, and omitting the crazy high appreciation we experience recently)

I encourage young adults to buy something, ANYTHING, when they are young, accustomed to living on a tight budget, and are flexible in their housing needs.

The problem is, adults wait till they are in their late 30’s (and even early 40’s) before they buy at a time when they have different housing needs, wants and expectation – in other words, they need a more expensive home.

Hell yeah these first time home buyers in their late 30's have an affordability problem, but it could have been avoided.

Do you think that 35 year old who bought their first home (something, ANYthing) in their early to mid 20's, carrying $89,000-$100,000 in equity has an affordability issue when they buy a home to suit their 35 year old adult needs has an affordability problem?

Nope.

Parents, encourage your you adult children to buy early.

A little good news with regard to affordability.Read the full article to stay in the know
07/13/2026

A little good news with regard to affordability.

Read the full article to stay in the know



Now, if we could just find reasonable inventory in the $250k-$400k price range...
06/11/2026

Now, if we could just find reasonable inventory in the $250k-$400k price range...

More evidence that the housing market has temporarily stalled-out.  Some sellers fully anticipated being able to move th...
06/09/2026

More evidence that the housing market has temporarily stalled-out. Some sellers fully anticipated being able to move their home quickly during the peak season, and put plans in motion, now might be getting a little nervous. Potentially a good time to go negotiate a better deal on a home, so if you need a home, it's a good time to go shopping. Connect with your favorite Real Estate Agent and go buy a home.

The much anticipated monthly MBS Highway Housing Index. And as anticipated, the housing market activity has "stalled-out...
06/09/2026

The much anticipated monthly MBS Highway Housing Index. And as anticipated, the housing market activity has "stalled-out" a bit, making it a good time to go negotiate a deal with a seller who is not seeing the activity they were hoping for. Not sure how long this "lull" will last but we are entering peak season. If you need a home, it's a good time to go shopping.

With a total of over 450 UNIQUE MORTGAGE PRODUCTS, THIS is why i have a "Deer in the Headlights" look when I'm asked, "H...
06/04/2026

With a total of over 450 UNIQUE MORTGAGE PRODUCTS, THIS is why i have a "Deer in the Headlights" look when I'm asked, "Hey Jay, what is your rate?"

Address

3400 Silverstone Drive, Suite 104
Plano, TX
75023

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+12144171000

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