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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 4pm

Generation Capital Management

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United States
Pittsford, NY
Generation Capital Management

Generation Capital Management is an SEC-Registered Investment Advisor located in Rochester, NY.

09/01/2026

AI is changing a lot of things, and financial markets are no exception.

From algorithmic trading to AI-driven portfolio tools to the way companies are being valued based on their AI positioning, the technology is moving fast, and it's having a real impact on how markets behave.

So where does that leave investors? Watch to hear Scott’s take.

08/31/2026

Please join us in welcoming Scott Nasca, Jr. to GCM as our newest Research Analyst!

Based in Boston, Scott brings five years of deep experience in retirement fund analysis, fiduciary compliance, and plan administration, most recently with Mercer, where he specialized in the 3(16) marketplace. His expertise will be instrumental in evaluating portfolio metrics and strengthening the retirement strategies we build for our clients.

We may be a little biased, but we think this is a great addition to the team. Welcome aboard, Scotty! 💙

08/28/2026

Our office recently celebrated not one, but two summer birthdays: Janine and Torry! We love any excuse to celebrate the people who make GCM what it is, and these two definitely deserve their moment in the spotlight.

Here's to both of you, thank you for everything you bring to this team every single day. Wishing you an amazing birthday and an even better year ahead. 🎉💙

08/27/2026

We're thrilled to welcome Torry Whitcher to GCM as our newest Wealth Management Advisor!

Torry comes to us with a strong track record in personalized financial guidance, having previously worked with Prudential and SixPoint Financial Partners. His client-first philosophy fits right in here at GCM.

Torry will be working closely with clients to build tailored strategies that align with their long-term goals. We're confident you're going to love working with him.

Welcome to the team, Torry! 🎉

08/25/2026

The GCM team is growing. 🌱

Please join us in welcoming Kyra Lynch, our newest Portfolio Analyst!

Kyra brings a sharp analytical eye and a passion for data-driven research that will strengthen the work we do for our clients every day. A recent Finance graduate from SUNY Oswego, she's already hitting the ground running and we couldn't be more excited to have her on the team.

Welcome to GCM, Kyra! 🎉

08/20/2026

September is closer than it feels. 🍂 Before you know it, Q4 will be knocking. The good news? A little intention now goes a long way.

Fall is actually one of the best times to check in, before the holidays ramp up and the year comes to a close.

If you've been meaning to have that financial conversation, this is your sign. 🔗 Link in bio to schedule a free consultation.

08/13/2026

Back-to-school season can really sneak up on you. 🎒

Here is our tip to help you save this season: Set your budget before you shop, and stick to it. When you plan for it as if it’s a regular bill, it will shift away from a surprise expense in your mind.

💬 What's your strategy for keeping back-to-school spending in check?

08/08/2026

Happy National Dollar Day! 💵

On August 8, 1786, Congress established the U.S. monetary system, laying the foundation for the financial world we navigate everyday.

A lot has changed in 240 years. But one thing hasn't: what you do with your dollars still matters more than how many you have.

At GCM, we've spent over two decades helping people make their dollars work smarter, not harder.

08/04/2026

Be honest: when did you last actually look at your portfolio?

Does it reflect where you are now? Does it account for what you want your life to look like in 10 years? Is it keeping up, or just sitting there?

A lot of people set up their investments once and assume they're covered. But your portfolio should be working as hard as you are, and that means it needs to grow and shift as your life does.

If you can't confidently answer "yes, my portfolio is working for me,” that's worth a conversation.

🔗 Link in bio to schedule yours.

07/28/2026

We're halfway through 2026. How are your financial goals holding up?

It's easy to set intentions in January and lose track of them by July. But the middle of the year is actually one of the best times to pause and ask: Is my investment strategy still working for me? Have my goals shifted? Am I on track?

Not sure where to start? That's what we're here for. Schedule a complimentary, no-pressure consultation and let's take a look together.

Address

1163 Pittsford-Victor Road Suite 100
Pittsford, NY
14534

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 4pm

Website

http://www.gencapmgmt.com/

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