Generation Capital Management

Generation Capital Management Generation Capital Management is an SEC-Registered Investment Advisor located in Rochester, NY.

May 29 is National 529 Day! A good reminder to talk about one of the most underutilized tools in financial planning.A 52...
05/29/2026

May 29 is National 529 Day! A good reminder to talk about one of the most underutilized tools in financial planning.

A 529 plan allows your money to grow tax-free when used for qualified education expenses. New York residents also benefit from a state tax deduction on contributions. And if plans change, accounts can be transferred to another family member.

The earlier you start, the more time compounding has to work. You don't need a lot to make a meaningful difference over time.



Note: Investing involves risk, and the value of your investments will fluctuate over time and you may gain or lose money. Past performance is no guarantee of future results.

Generation Capital Management and friends joined United Way's Day of Caring last week and spent an afternoon sprucing up...
05/28/2026

Generation Capital Management and friends joined United Way's Day of Caring last week and spent an afternoon sprucing up the grounds at Holy Cross Church.

We trimmed bushes and planted fresh flowers near the playground, small touches that made a big difference.

It always feels good to give back to the community, and we're grateful to Holy Cross Church of Charlotte, Rochester New York for having us. It brightened our day just as much as we hope it brightened theirs! 🌸

The team recently came together to celebrate our own Mary Anne's birthday! 🎂 We're so lucky to have someone so dedicated...
05/27/2026

The team recently came together to celebrate our own Mary Anne's birthday! 🎂 We're so lucky to have someone so dedicated on our team. Help us wish her a happy birthday in the comments! 🎉

Graduation season is here, and there's one thing we wish more new grads knew.The gap between starting a retirement accou...
05/21/2026

Graduation season is here, and there's one thing we wish more new grads knew.

The gap between starting a retirement account at 22 vs. 32 is not just 10 years. It can be hundreds of thousands of dollars.

Compounding is the closest thing to a financial superpower, and time is the only ingredient you can't get back. You don't need to have it all figured out right away, but starting early, even small, matters more than most people realize.

If you have a new grad in your life, this is worth passing along.



Note: Investing involves risk, and the value of your investments will fluctuate over time and you may gain or lose money. Past performance is no guarantee of future results.

Do you have an emergency fund? More importantly, is it the right size?An emergency fund is one of the most critical piec...
05/19/2026

Do you have an emergency fund? More importantly, is it the right size?

An emergency fund is one of the most critical pieces of a stable financial foundation, but a lot of people either don't have one or aren't sure how much they actually need.

We put together a free guide covering the basics: how much to save, and when it's actually appropriate to use it.

Check it out: https://bit.ly/3RAIOVa

05/14/2026

If you have kids or grandkids just entering the workforce, share this one with them.

Starting early with retirement savings is one of the most impactful financial decisions a young person can make, and Scott breaks down exactly why.

Choosing the right financial advisor starts with knowing what to look for.Here's what sets a fiduciary apart, and why it...
05/13/2026

Choosing the right financial advisor starts with knowing what to look for.

Here's what sets a fiduciary apart, and why it matters for your wealth.

Learn more about working with GCM today: https://bit.ly/3PjT97a

05/08/2026

Do you know where your money is actually going?

Scott Nasca breaks down one of the most common challenges we see with high-income earners, and what to do about it. Whether you're just starting to think about retirement or getting close, this one's worth a watch.

Businesses need emergency funds too.Most business owners focus on growth, but having enough working capital to weather a...
05/06/2026

Businesses need emergency funds too.

Most business owners focus on growth, but having enough working capital to weather an unexpected slow period can mean the difference between keeping your doors open and closing them for good.

It's not the most exciting part of running a business, but it's one of the most important.

How prepared is your business if things got tough tomorrow?

Free Worksheet: https://bit.ly/4nh9I0n

04/30/2026

One thing Scott wishes more people understood about their finances! Hint: this one is important for planning into the future.

Hear it straight from him!

Address

1163 Pittsford-Victor Road Suite 100
Pittsford, NY
14534

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 4pm

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