10/19/2026
My $49 flight ended up costing me $131.
A while back, I booked a flight with an ultra-budget airline and felt like I had hacked the system.
Then I reached the next page.
- Carry-on bag: $50
- Seat selection: $18
- Boarding pass at the airport: $10
-Bottle of water: $4
By the time I landed, the $49 flight had cost me $131.
Meanwhile, the “expensive” airline I had proudly avoided was charging $114; with the bag, seat and water included.
The lesson wasn’t that budget airlines are always a bad choice.
It was this:
You’re always paying. The real question is whether the price is printed somewhere you can see it.
I think about that when someone tells me financial advice is too expensive because their current approach is “free.”
But is it?
Depending on how your finances are structured, costs may show up as:
→ Commissions or internal expenses within financial products
→ Ongoing tax drag from inefficient account placement
→ Missed planning opportunities
→ Investment decisions driven by emotion rather than strategy
→ DIY mistakes that never arrive with an itemized invoice
None of those necessarily feels like paying, and that’s what makes them easy to overlook.
My advisory fee isn’t hidden. Before you commit to anything, I’ll explain exactly what I charge, what it covers and what you receive in return.
During our first conversation, we can also look at the costs you may already be paying, whether you realize it or not.
The results sometimes surprise people.
Want a clearer picture of what your current financial approach is really costing you?
Book a call with me at the link in bio.