10/18/2026
📱 Only 20% of investment advice on social media tells you who is paying for it.
Schwab published a piece this month worth passing along.
The numbers:
▪️ 20% of social media posts containing an actual investment recommendation included any disclosure at all, per the CFA Institute. No mention of commissions, affiliate deals, or what the poster stood to gain.
▪️ 72% of Gen Z rely on social media and the internet for financial advice. For millennials it is 57%, and for boomers 19%.
▪️ Dead last. Where most Americans rank social media among sources of financial advice, even while more of them use it.
Not all of this content is bad. Plenty of it is thoughtful and some of it comes from credentialed people. The problem is that on a screen, good advice and bad advice look identical, and the bad advice usually has a better hook.
The questions Schwab suggests asking are the right ones. What does this person get if I follow their advice? Do they hold any real credentials? Does this fit my situation or only theirs? And what would someone who disagrees say?
That last question is the hardest, because it is far more comfortable to keep reading the people who already agree with you.
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Source: Charles Schwab, “Social Media and Your Money: Follow with Caution,” October 9, 2026. Generational reliance and source ranking data per the Schwab Modern Wealth Survey. Disclosure statistic per the CFA Institute. CERTIFIED FINANCIAL PLANNER® and CFP® are certification marks owned by Certified Financial Planner Board of Standards, Inc. Arroyo Investment Group, LLC is a registered investment adviser. Registration does not imply a certain level of skill or training. This material is for informational purposes only and does not constitute investment advice.