12/16/2025
FOR IMMEDIATE RELEASE
Advantage Brokerage & Consulting, LLC is pleased to announce the successful sale of Bill Cole Honda, Nissan, Ford, and Lincoln of Ashland, Kentucky, to Dutch Miller Auto Group.
The transaction includes four franchised dealerships serving Ashland and the greater Tri-State market, representing Honda, Nissan, Ford, and Lincoln. For many years, these dealerships have been a cornerstone of the local automotive community, providing new and pre-owned vehicle sales, service, and parts to customers throughout Eastern Kentucky, Southern Ohio, and Western West Virginia.
Bill Cole Auto Group has been a longstanding and respected name in the regional automotive market, recognized for its commitment to customer service and operational excellence. This sale marks a strategic transition that supports continuity for employees, customers, and manufacturer relationships.
Dutch Miller Auto Group, an established multi-state automotive organization headquartered in Huntington, West Virginia, continues to expand its regional presence through disciplined growth and long-term investment in its dealerships and the communities they serve. The acquisition of the Ashland dealerships further strengthens Dutch Miller’s footprint across the Tri-State area.
“This transaction reflects the value created by Bill Cole Auto Group over decades of service and the strength of Dutch Miller’s commitment to sustainable, community-focused growth,” said Matt McCase, Founder of Advantage Brokerage & Consulting, LLC. He further stated, “Our role is to run a professional, extremely confidential process and help both sides reach a result that protects the legacy of the stores while positioning them for continued success.”
Advantage Brokerage & Consulting, LLC served as the exclusive sell-side advisor in the transaction, working closely with both parties to structure the terms and facilitate a smooth and efficient closing.
The dealerships will continue to operate at their current locations under Dutch Miller Auto Group ownership, with an ongoing commitment to employees, customers, and the local community.
