January Johnson • Emerald Coast Agent for The Short Term Shop

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January Johnson • Emerald Coast Agent for The Short Term Shop

Emerald and Forgotten Coast Agent for The Short Term Shop WANT TO SCHEDULE A CALL WITH ME? My calendar opens up 2 weeks at a time.

I can guide you through all kinds of real estate transactions, but the ones I’m MOST excited about are those that will help you TAKE A VACATION, MAKE MONEY NOW (AND later), let you QUIT YOUR W2 JOB, and BUILD GENERATIONAL WEALTH. If personal AND professional real estate investment experience are important to you, I'm your secret weapon! I am a:

* Native Floridian

* Licensed FL REALTOR

* 2017 Ro

okie of the Year, Central Panhandle Association of Realtors

* Airbnb Super Host since 2015 (https://linktr.ee/bayhouseplayhouse)

* Longest-running self-managing Airbnb host in Panama City, FL

* Airbnb Community Leader

* Moderator, Airbnb's Bay County Host Club (closed Facebook group)

* Community Advisory Board Member, BancorpSouth/Cadence Bank

* Commissioner, Panama City Housing Authority (appointed by the Mayor)

* 8w7 on the Enneagram (IYKYK)

The most BADASS thing I do is work with investors like you as an Emerald Coast Agent for Avery Carl's team, The Short Term Shop—the coolest STR pros on the planet. I sell everything from Pensacola to Panama City Beach, so trade the loafers out for flip-flops, grab some sunscreen, and let’s go property shopping! https://calendly.com/talktojanuary/emeraldcoast

04/10/2026

We just dropped prices on these 5 listings. Take a look and let me know which one you're offering on! :)

03/11/2026

The biggest mistakes people make when buying STRs on the Emerald Coast are...

👇👇👇👇👇👇👇👇👇

02/21/2026

Grateful for amazing clients like Brian!
Helping investors navigate the Emerald Coast STR market and doing it right is what I love most. Cheers to seamless deals and even bigger wins ahead!

02/20/2026

Florida Foodie Fun!

Coming to Panama City Beach? These are my must-visit local favorites, from beachfront seafood to hidden gems across the bridge. Save this list and come hungry!

02/18/2026

One of the reasons the Emerald Coast performs so well as a vacation rental market?
It’s easy to get here!

With three airport options:
ECP, VPS, and DTS—guests have flexibility, convenience, and strong airline coverage. Even better, ECP is expanding, which means increased capacity and long-term growth for our market.

Easy access matters for bookings, occupancy, and long-term investment performance
Airports to know:
🔗 https://www.iflybeaches.com/

🔗 https://flyvps.com/

🔗 https://flydts.com/

02/16/2026

Destin, Miramar, 30A, or Panama City Beach—which one actually makes the most sense for YOUR investment goals?

Higher gross doesn’t always mean better ROI, and lower purchase prices can change everything. The key is understanding ADR vs occupancy, buy-in costs, and long-term performance — not just top-line numbers.

If you want a custom MLS search, are coming to town, or are ready to make a move, let’s talk.
https://calendly.com/talktojanuary/emeraldcoast
[email protected]
850.919.4330

02/13/2026

Don’t try to out-Zillow me 😉

Zillow is great for browsing but when it comes to short-term rental investing, it doesn’t tell the whole story. Some beach neighborhoods don’t allow STRs, others won’t earn the income you expect, and the “perfect deal” may be anything but.

That’s why I build custom MLS searches for my clients filtered by price, goals, and actual short-term rental potential.

If it looks too good to be true… it probably is (for STRs, anyway).

Ready for an MLS search of your very own?
Let’s talk: https://calendly.com/talktojanuary/emeraldcoast

02/11/2026

NEW to our market?
We’ve got a podcast for that.

If you’ve ever wondered why so many investors are buying Airbnbs along Florida’s Emerald & Forgotten Coast, this series is your starting point.

Episode #1: Why To Buy an Airbnb in the Emerald and Forgotten Coast of Florida
10 episodes total—watch one, then keep going.

From laid-back beach town vibes to easy access to fun, dining, and attractions, this area continues to draw repeat guests and smart investors year after year.

Listen on
Spotify: https://open.spotify.com/episode/2jNXcVXS44Y9KrulB3nQnu?si=20a7fc66bf214816&nd=1
Apple: https://podcasts.apple.com/ph/podcast/why-to-buy-an-airbnb-in-the-emerald-and/id1696763806?i=1000621122081

02/09/2026

Micromarkets matter ESPECIALLY in short-term rentals.

From the energy of Destin and Panama City Beach, to the charm of 30A, to the peaceful rhythm of the Forgotten Coast, each area along the Emerald and Forgotten Coast attracts a different type of guest and investor opportunity.

Understanding these micromarkets helps you choose the right property, the right location, and the right strategy to build long-term success and repeat guests year after year.

If you’re thinking about investing along Florida’s Panhandle, I’m here to help you find the market—and property that fits your goals.

02/06/2026

Your Short-Term Rental journey doesn’t have to be overwhelming. From our first conversation to running the numbers, making an offer, and closing the deal, I guide you step-by-step so you can invest with clarity and confidence.

If you’re serious about owning a vacation rental on the Emerald or Forgotten Coast, let’s get started the right way.

Text or call me when you’re ready.

Address

90 Spires Lane #11-A
Panama City, FL
32459

Telephone

+18506919851

Website

https://januaryjohnson.realtor/

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