Logan Bennis, RJFS

09/02/2026

Still not sure if an advisor is worth it? 👀

Here's something worth considering before you decide to go it alone.

Yes, there's more financial information available today than ever before. And yes, plenty of people manage their own money successfully.

But there's a difference between being able to do something and having the time and mental bandwidth to do it well, consistently, over decades.

Vanguard research points to advisors adding real value each year, through tax planning, portfolio discipline, and helping clients stay the course when markets get uncomfortable.

That last part matters more than most people realize.

Emotional decisions, selling at the wrong time, chasing performance, timing the market, are among the most common and costly mistakes investors make.

The right advisor takes that burden off your shoulders so you can stay focused on your career, your family, and the goals that actually matter to you.

Logan Bennis is a financial advisor serving young professionals and small business owners.

08/31/2026

Your financial goals are already at risk, here's why 🚨

Nearly 8 in 10 New Year's resolutions don't make it to spring, and financial goals are no exception.

After working with over 100 families, I've seen the same three mistakes sink otherwise great intentions every single year.

First, the goal isn't specific enough. "Save more" doesn't tell you anything. A number, an account, a deadline, that's what actually moves the needle.

Second, people try to tackle every financial priority in January. Retirement savings, emergency fund, debt payoff, all at once. The families who succeed? They pick their biggest pain point first and build from there.

Third, there's no wiggle room. Life will happen. A car repair, a medical bill, an unexpected trip. If your plan can't absorb one bad month, you'll likely quit the whole thing.

The good news: a few small adjustments to how you set goals can make a significant difference by December.

08/27/2026

Since Jada and I have been dating, she wanted a pet.

I told her we'd start with fish. I even went as far as getting her a fish tank that still sits empty lol.

Then one year we went to my dad's for Thanksgiving, and my little sister was fostering a dog named Ringo.

Right away, I knew he had to be ours.

And by the look on Jada's face, I knew I didn't really have a say in the matter anyway.

He was a perfect bundle of nervous energy (IYKYK).

I'd never had a dog myself, and I knew adopting one was a huge decision. So we decided to sit on it for 24 hours before saying yes.

I don't think we made it the full 24 before texting my little sister that we were coming to pick him up.

That's pretty much how I use the 24-hour rule with bigger purchases and decisions

Whether it's a new Mercedes, the shiny sunglasses that cost $1,000, or even a new pup, give yourself 24 hours before making a bigger purchase or decision.

Sometimes that little bit of space clears out the stupid ideas… like the sunglasses.

Other times, it makes you even more confident about the important ones.

Like adopting a Ringo.

Not every financial decision needs a spreadsheet.

Sometimes you just need enough time to make sure tomorrow-you still like the idea.

08/25/2026

"Your lawyer and financial advisor shouldn't know each other."

Giannis Antetokounmpo said something along those lines in a School of Hard Knocks interview.

I disagree.

Now, the professional sports world may be completely different. I don't know that world well enough to speak to it.

But for small business owners, I want your CPA and attorney to know who I am.

Here's why.

Say I'm working with a business owner in his 40s who has a profitable company, a wife and kids, and most of his wealth tied to the business.

We're trying to answer questions like:

-How much should stay in the business?
-How much should he take home?
-What retirement plan makes sense?
-How should his investments and insurance be structured?
-What happens to the business and his assets if something happens to him?

Those questions cross three different areas of expertise.

The attorney handles the legal documents and estate planning.

The CPA understands the tax implications and tax strategy.

And as the financial advisor, I'm looking across the entire financial picture and helping make sure the pieces connect.

If the attorney updates the estate plan, I need to know whether beneficiary designations, account titling, or insurance need to change.

If the CPA recommends a tax strategy, we need to understand how it affects cash flow, retirement contributions, or money coming out of the business.

If I recommend a retirement plan or investment strategy, the CPA may need to weigh in on the tax impact.

That communication matters.

Because a small business owner's business, taxes, retirement, investments, insurance, and estate plan don't operate independently in real life.

So I don't want three professionals sitting in three separate offices giving advice without knowing what the others are doing.

I want to be able to call the CPA and the attorney.

And I want them to be able to call me.

08/23/2026

Imagine an employee making $100,000 a year.

Their company offers a 3% 401(k) match, but they aren't contributing enough to receive it.

That's $3,000 a year they could be leaving on the table.

And sometimes, they simply didn't know.

That's why one of my favorite parts of advising on company 401(k) plans is getting to sit down with the employees.

We do group education meetings and one-on-ones where employees can ask questions, understand what's actually available to them, and learn why saving for retirement matters.

A 401(k) is a great employee benefit. But offering it is only part of the equation.

Employees need to understand how to use it.

And selfishly, I get to spend part of my day teaching a bunch of people about saving for retirement. Hard to beat that.

08/21/2026

Rotary Day with the Rays ⚾️

Our club showed out on Friday, which somehow landed me on the field with our District Governor Mark Middleton while he threw out the first pitch.

As a lifelong Rays fan, being down on the field at the Trop was an awesome experience.

Huge shoutout to everyone in our club who came out and made it happen. Definitely a night I won't forget.

If you're looking for a way to give back with awesome people, check out your local Rotary Club.

Go Rays!⚾️

08/19/2026

One of the biggest surprises for new prospects is that we don't ask them to move a single dollar in our first few meetings.

Before anyone becomes a client, we spend time figuring out if we're even the right fit.

That means multiple discovery meetings where we review things like:
• Financial statements
• Tax returns
• Estate documents
• Insurance policies
• Current retirement and investment accounts
• Business and personal cash flow

Then we build out our recommendations and walk you through them.

Just a conversation around where you are today, where you want to go, and how we believe we can help get you there.

Sometimes we decide not to move forward.

Maybe you're already doing a great job on your own.

Or maybe one of us simply doesn't feel it's the right fit.

And that's okay.

I'd rather tell someone I don't think we can add meaningful value than force a relationship that isn't going to help either of us

If we end up working together, great.

If not, my hope is you still leave with more clarity than you came in with

08/18/2026

If something happened to you tomorrow, who would actually take over your business?

And would they be ready?

A few questions every business owner should be able to answer:

-Is there someone in place to purchase the business or your ownership interest?
-If your family inherits the business, do they want to continue running it?
-If they do, would they have the cash needed to keep things operating?
-If you have a business partner, how would they buy your family out?
-What happens to the business financially while a transition is taking place?
-How much of your family's financial security depends on the business continuing?

You can spend years building a profitable business without ever putting a clear plan in place for what happens when you're no longer there to run it.

Insurance can play an important role in answering some of these questions.

But first, you have to know which questions your plan needs to answer.

This Raymond James article covers several ways life insurance can be used for business and succession planning.

raymondjames.com

08/16/2026

Most Americans have less than $500K saved for retirement, and the gap usually isn't about how much they earn.

It's about a few key habits they never built.

Here are 3 that can completely change your financial trajectory:

1. Automate your contributions. Set it, forget it, and let compounding do its thing over decades.
2. Raise your savings rate every time you get a raise. Even a 1% increase can add close to a full year's salary to your retirement fund over 30 years. Most people lifestyle-inflate instead.
3. Park your emergency fund in a high-yield savings account. Rates are above 3% in 2026, so your safety net can earn for you while keeping your investments untouched and growing.

These aren't secrets. They're just the habits that separate people who hope they'll have enough from people who know they will.

For more retirement planning strategies that actually work, hit follow.

Logan Bennis is a financial advisor.

08/14/2026

One night we're at a bowling alley surrounded by people dressed as movie characters. The next night we're stuffing backpacks.

Both for a good cause.

Last week with the Rotary Club of Dunedin Waterside was a pretty good example of something I've come to appreciate about Rotary.

On Wednesday, we were at the Office Angel Fund Charity Bowling Night, helping support a fund for people in their organization who find themselves in need.

On Thursday, we joined the Backpack Lady Project to stuff backpacks with school supplies for local students.

Being involved with Rotary has introduced me to some of the great organizations we have right here in Dunedin and around Tampa Bay.

You get to see the different causes people care about, the needs they're trying to meet, and all the creative ways they find to give back.

And for the record… the Dunedin Waterside team took home the bowling title💪