06/17/2026
Brands spend millions optimizing the top of the funnel. But the moment that often determines whether a buyer comes back happens at checkout.
In B2B commerce, loyalty isn't built solely through rewards programs or post-purchase engagement. It's reinforced every time a buyer can complete a transaction without friction.
In TreviPay CMO Allen Bonde's latest article for Martech View, he explores why payment experience has become one of the most important drivers of retention, trust, and long-term customer relationships.
Read the article: https://martechview.com/payment-experience-is-the-foundation-of-b2b-loyalty/