04/17/2014
This is a great post on Social Media's ROI. We get this all the time and business owners really need to re-think this and become educated on the concept. It's not a direct sales channel, so do not treat it this way. Do you want to be sold to on social media? Then why would your prospects? However it does have immense value as a Content Amplifier, a Reputation Saver, an Awareness Creator, and a Brand Humanizer. Building and maintaining an EFFECTIVE social media strategy takes TIME, but it will pay off and lead to website visits and qualified leads once you have built up a quality engaged following on your accounts. Not to mention the huge value it offers for SEO. Those business owners unfamiliar with the value of social media and ROI should read this post--->Social Media ROI: It’s Not What You Think! http://ow.ly/vUfqZ
If you’ve struggled with the ROI of social media in the past, maybe you've been taking the wrong approach. Read this post to learn more.