Fulling Management & Accounting

10/16/2026

Happy National Leader’s Day!

We asked our team to share a few words that describe Rusty as a leader, and this is what they had to say.

We’re grateful for the leadership, encouragement, and vision he brings to Fulling every day!

Thank you, Rusty Fulling, for leading with purpose and investing in the people around you.

We’re thankful to be part of a team led by you!

10/13/2026

Everyone Likes to Have a Choice

One of my favorite things about being Papa is getting one-on-one time with my granddaughters. ❤️

When Bristol’s older sister got to go to Worlds of Fun, a local amusement park, I decided it was the perfect opportunity for a special Papa date with my five-year-old granddaughter. Since we weren’t going to the theme park, we created our own adventure: Donuts of Fun!

We started at a local donut shop that Bristol got to choose. Not only did she pick her donut, but she also got to select mine. Fortunately, she chose a delicious bear claw. I suspect the intriguing donut name had something to do with it!

Next, we headed to a thrift store. Her mission? Pick out a dress for herself and a shirt for me.

I’ll admit, I was a little nervous. What exactly would I be wearing when we left the store? 😂

Bristol found the perfect dress, complete with lots of tulle for dress-up. Then we headed to the men’s section to find my shirt.

At first, she was eyeing some 3XL shirts. I wasn’t sure whether she thought I needed a tent or was trying to tell me something! But as we worked our way toward more appropriate sizes, she spotted a dark blue dri-fit T-shirt that I probably would have picked myself.

I stepped out of the dressing room, and she looked at me with a big smile.
“YES!”

Apparently, I had passed her inspection!

We didn’t ride roller coasters or eat cotton candy, but we had a fun time. What I loved most was seeing Bristol’s excitement and pride as she made the decisions. She wasn’t just along for the ride. She was leading the adventure!

And it got me thinking about leadership.

How often do we, as business leaders, unintentionally take away opportunities for others to lead because we think we know the best answer?

It’s tempting to make the decision ourselves. It’s often faster, easier, and probably closer to how we would do it.

But when we always have the answers, we may be preventing others from developing the confidence to find their own.

Whether it’s a five-year-old choosing a donut, an employee leading a project, or a future leader making a tough decision, we equip people for success by giving them opportunities to make decisions—not just instructions to follow.

Our job isn’t simply to get the work done. It’s to help people grow into what they’re capable of becoming.

Sometimes the best leadership move is to step back, offer guidance, and let someone else lead.

And if you’re lucky, you might even get a bear claw out of the deal! 😁 — Rusty

10/09/2026

Ostrich Management

Ostrich Management is something we see pretty often with business owners.

The numbers feel overwhelming, so they stop looking at them. Financial statements go unopened, questions get pushed to next quarter, and suddenly the bank balance becomes the entire financial strategy.

“Hey, there’s money in the account. We must be doing okay!”

Except… maybe not.

Putting your head in the sand doesn't make the numbers go away. It usually just makes the eventual surprise a lot more expensive.

The funny thing is, it's rarely because the business owner is lazy. They're busy. They're overwhelmed. Sometimes they're afraid of what the numbers might say.

But here's the thing: You don't have to be a numbers person to be a good financial leader. You just have to be willing to look.

Your financial statements are telling you the story of your business. The question is whether you're reading the story—or hiding from it.

Jabez and I had a fun conversation about this in the attached clip.

At Fulling Management & Accounting, we provide fractional CFO services to help business owners get out of Ostrich Management mode and start using their numbers to make better decisions.

Because your financial statements shouldn't be something you dread opening.

They should help you sleep better at night.

10/08/2026

What if the question you’re asking yourself is the problem?

In our latest staff meeting, we explored David Ashcraft’s Shift Your Question and the impact comparison and self-doubt can have on leadership.

The reminder? You don’t have to lead like someone else. You’re called to play the part God has given you.

Read the full blog to explore what that can look like in leadership, work, and everyday life.

In a recent staff meeting, our team had the opportunity to learn from David Ashcraft’s “Shift Your Question” through the Global Leadership Network . One of the biggest challenges leaders face isn’t always a lack of ability or experience—it’s self-doubt . It’s easy to look around at the...

10/07/2026

Ten years ago, Jen Warchol and her husband took a leap of faith and bought a small industrial wastewater treatment company. Today, that company — Watermen Inc. — is a testament to what happens when hardworking owners partner with the right people.

Jen puts it simply: "We're a very small company... but there's a lot of day-to-day putting out fires, and it's been very challenging to manage it all and also run a business."

That's the reality for so many entrepreneurs. You're brilliant at the work you do — engineering, manufacturing, serving customers — but the financial side can feel like a language you never learned.

Jen said it best: "I didn't speak accounting language at all. I'm a business major, I know accounting stuff, but I could not understand what the answers were to my questions."

That's exactly why we exist.

When Jen brought Fulling Management & Accounting on board, she described it as "an easy yes... like having a full-time employee that I didn't have to manage." Someone she could always call, always email, and always count on for a quick, clear response.

But what stuck with us most was this: "They really genuinely care about making it successful for us. They know about my family. They know about the business... they're like an extension of our company."

That's the whole point. Numbers matter — but people matter more.

And her advice to other business owners? "You need to take the leap of faith... invest in your company by doing this. It's someone extra that you can count on, and it's definitely worth it."

To Jen — thank you for your partnership, trust, and hard work. We don't take for granted. We're deeply grateful for leaders like you: high-integrity, all-in on your team, and humble enough to bring in a trusted partner to handle the financial operations so you can focus on what you do best.

This is exactly who we love working with — business owners who want to Get Clarity, Grow Profits, and Gain Peace of Mind, so they can spend their energy building the business, not buried in the books.

If that's you, let's talk.

Connect with Fulling Management & Accounting. 🔗 www.fullingmgmt.com

10/06/2026

“We’ve always done it that way!”

Last week was one of those weeks that reminded me why I love what we do.

Our Fulling Management & Accounting team spent three days together—talking, laughing, dreaming, challenging each other, and getting really clear about where we want to go over the next three years.

As I sat and listened to our team talk about our clients, our future, and what’s possible, I found myself getting excited about what’s ahead.

We talked a lot about vision and turned that vision into SMART Goals. But I also left the week thinking about something else:

How do we make sure the way we’ve always done things doesn’t keep us from becoming what we’re capable of becoming?

One of the dangers of being in business over 26 years is getting stuck in the tried and true instead of investigating the innovative and new. The art of consistency can easily turn into complacency if we are not careful.

Experience is valuable. Consistency is valuable. But sometimes we become so familiar with how we do something that we stop asking whether it’s still the best way.

That’s why I want us to become “What If?” leaders.

Instead of only asking, “How can we improve this process?” ask:
“If we were starting from scratch today, would we even do it this way?"

What if we eliminated it?
What if we automated it?
What if we simplified it?
What if we looked at it through our client’s eyes?
What if there was a better way to bring clarity?

Sometimes the answer will be, “Yes. This is still the best way.” Great. Now we know we’re doing it because it’s the best way—not simply because it’s the way we’ve always done it.

Our three-year vision gives us a destination. Our SMART Goals give us a path.

But being willing to ask “What if?” may help us find a better way to get there.

We don’t need to change everything. But we should be willing to question anything.

And I think that’s the kind of culture we need for the next 26 years.

So I’m curious:
What’s something in your business you haven’t questioned in a long time?

Maybe it’s time to ask:
“What if?”

10/02/2026

"Don't Do It Alone."

It's tempting to stay heads-down: sell more, do more, focus, focus, focus in the business.

But the leaders who grow? They carve out time to work on the business — and on themselves.

One of the best moves you can make: get outside perspective. Roundtable groups. Advisory circles. Peer mentors. In person or virtual — it doesn't matter. What matters is you're not the only voice in the room.

You give wisdom. You receive wisdom. Both matter.

Who's in your circle right now?

10/01/2026

One of my favorite weeks of the year is our Fulling Management & Accounting, Inc. offsite.

Once a year, we bring our entire team together in Kansas for three days. When you have a fully remote team spread across multiple states, there’s something pretty special about finally having everyone in the same room.

This week we laughed. We learned. We served a local charity together. We built teams, cast vision, competed a little (okay… sometimes more than a little 😄), and just spent time getting to know each other better.

This year’s theme was “Called to Lead.”

“If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” — John Quincy Adams

There was a LOT of learning, plenty of laughter, and even a few tears along the way.

But my favorite part was watching our team connect beyond their job titles and Zoom screens.

That’s what makes these three days so special to me.

Great teams aren’t built through meetings alone. They’re built through shared experiences, conversations, serving together, laughing together, and creating space to simply be together.

And after three days together, I left feeling pretty grateful.

Grateful for the people.
Grateful for the friendships.
Grateful for the opportunity to build something together.

I’m already looking forward to next year!

Here’s the video summary that wrapped up time together with. ❤️ - Rusty

10/01/2026

Trust isn’t just about what you say you do — it’s about what your clients experience.

Our team recently spent several staff meetings learning about building lasting brand trust, and we had some great conversations about competency, credibility, authenticity, and empathy.

From living out your CORE values to making those little moments of care count, trust is built one interaction at a time.

What are your clients saying about you?

Read our blog to see what we learned from Trust Funnels: Building Lasting Brand Trust in the Age of Distrust.

Over the past several staff meetings, our team has had the opportunity to learn from Brandon Michael West and his series, Trust Funnels: Building Lasting Brand Trust in the Age of Distrust. The series explored how businesses can build lasting trust through four key factors: competency, credibili

09/25/2026

Creating Space for Connection

A few years ago, when we first talked about bringing our entire FMA team together for an annual offsite, I wondered if it was worth the time, expense, and disruption.

We’re a remote company. We’ve gotten pretty good at working together from wherever we happen to be.

But I’ve learned something: working together and connecting with each other aren’t the same thing.

This Sunday, our team will come together for our annual offsite. People will travel in from several states, and for a few days, the normal work routine will be put on hold.

That’s intentional.

Recently, I was a guest on the New Perspective Podcast, talking about FMA’s journey—from the chaos of our early days to the culture and team we have today. As I told those stories, I realized again how much of our growth has happened through relationships.

Not another process. Not another technology. Not another meeting.

Through people.

Some of the most important conversations happen around a table, over a meal, walking together, or simply talking about things that would never make it onto a Zoom calendar.

Connectivity requires space.

As leaders, it’s easy to fill every available space with productivity. But trust, relationships, and culture are often built in the spaces we don’t measure.

So this week, we’re going to create some of that space.

I’m incredibly excited to see our team, laugh together, learn together, and create some memories along the way.