03/27/2026
Many people create their portfolios to grow their wealth … but they don’t create their portfolios to last.
If your portfolio cannot endure a downturn, it will never be around long enough to be a winner!
While you create a true plan for resilience, think of something different than simply “How much can I earn?” Rather, think of “How well will I hold up under pressure?”
Below are the ways that actual players think about this:
1. Your largest holdings should be in assets that can withstand a punch from the market.
We are talking about liquid — real — demand, and not just a story or hype! When the market feels fear, the capital does not leave the market in a balanced way; instead, the weakest assets will normally be the first to lose capital.
For example, if you have concentrated your portfolio into assets with limited volume and driven primarily by story-telling, then you are not positioned; you are exposed!
2. You should have liquid assets … not “I can sell an asset if I need to” type of asset.
You should have dry powder; in other words, you should have already been liquid, and you should have your liquid assets readily available.
Every major downturn provides opportunities for new generational family wealth; however, here is a fact that most people do not want to hear about generational wealth from this point moving forward:
The winners in every major downturn were not necessarily the smartest; rather, they were the ones who had liquidity when everyone else was locked!