08/26/2026
We asked our team: Can you share an example of how the Plains Ventures process has impacted an investment decision?
Justin Wilson, President & Managing Director, told us:
"In venture, we see dozens, sometimes hundreds, of opportunities for every one that's actually a fit. That doesn't mean most of them are bad companies. It usually just means the stage, valuation, or inflection point doesn't match our fund's mandate or return needs.
Even when we don't invest, the process itself can be valuable. Founders regularly tell us our diligence surfaced issues they didn't know existed, sometimes something minor and easy to fix, like discovering they aren't authorized to do business in the state they're operating in (more common than you'd think). Other times it's something more serious. Almost none of it is intentional; usually it's just an oversight that never got caught."
Not every deal ends in an investment, but it can still end in a better business.