DOAAR

DOAAR DOAAR: Bookkeeping, Controller & CFO Services DOAAR has served small businesses and their owners since 2006.

Specializing in bookkeeping, controller, and CFO services, DOAAR's offering spans daily accounting, month-end close, complex financial modeling, and oversight. From execution to analysis and strategy, DOAAR provides clients a powerful and fully integrated back-office accounting solution. In a fiduciary capacity and in collaboration with its strategic partners, DOAAR offers tax preparation, tax pla

nning, financial planning, investment advisory, protection recommendations, and corporate retirement planning. All of which starts with an intimate understanding of its clients' specific situations and desired financial outcomes. It's one of the few independent firms positioned to effectively deliver an entire suite of accounting and financial services. Its team spans four time zones, with clients in 15 states and 4 countries.

As a small business owner, you’re probably paying for accounting… but not getting financial leadership.Here’s what I see...
06/26/2026

As a small business owner, you’re probably paying for accounting… but not getting financial leadership.

Here’s what I see over and over:

* The books get closed.
* Payroll gets processed.
* Bills get paid.
* Taxes get filed.

Everything appears to be under control.

Yet the owner still doesn’t know:

• How much cash they’ll have 90 days from now.
• Which customers are actually profitable.
• Which jobs make money—and which quietly destroy it.
• When they can safely hire.
• Whether they can afford new equipment.
• Why revenue is growing while cash keeps disappearing.

This is the dangerous middle.

You’re too large for basic bookkeeping.

You’re not ready to spend $300,000+ a year on a full in-house accounting and finance department.

So most companies simply… operate without one.

That gap costs far more than people realize.

The businesses that scale profitably don’t make decisions from their bank balance.

They make decisions using accurate financials, meaningful KPIs, rolling cash flow forecasts, budgets, variance analysis, and strategic financial guidance.

The good news?

You no longer need to hire a Controller, CFO, AP clerk, AR clerk, payroll specialist, and bookkeeper to get there.

Today’s technology makes it possible to have an entire accounting and finance department—bookkeeping, controller, and CFO services—for a fraction of the cost of building one internally.

That’s exactly what we built.

We become your accounting department.

You focus on growing the business.

We make sure the numbers tell you exactly how.

If you’ve outgrown basic bookkeeping, let’s have a conversation.

The businesses that understand their numbers almost always outperform those that don’t.

For the first time in history, small businesses can access a complete accounting and finance department at a fraction of...
06/10/2026

For the first time in history, small businesses can access a complete accounting and finance department at a fraction of the traditional cost.

Not just bookkeeping.

Not just tax preparation.

Not just financial statements.

A complete accounting and finance function.

The kind traditionally reserved for companies large enough to employ:

• Bookkeepers
• Staff Accountants
• Accounting Managers
• Controllers
• CFOs
• Financial Analysts

For decades, that level of support was simply out of reach for most small businesses. Building an internal accounting and finance department could easily cost hundreds of thousands of dollars per year before benefits, payroll taxes, software, training, and turnover.

As a result, most business owners were forced to operate with incomplete information.

They knew their bank balance.

They knew their revenue.

But they often didn’t know:

• Whether they were truly profitable
• Which customers generated the most value
• Where cash was leaking
• Whether they could afford to hire
• What the next 3, 6, or 12 months would look like
• Which problems were quietly developing beneath the surface

That is changing.

Advances in technology, automation, AI, and standardized processes have fundamentally altered the economics of accounting and finance.

Over the last several years, we’ve built and implemented proprietary systems that allow small businesses to access bookkeeping, controller, CFO, and financial analysis capabilities for a fraction of what a traditional department would cost.

Bookkeeping provides hindsight.

Controller services provide insight.

CFO services provide foresight.

Combined, they create something most small businesses have never had:

A complete accounting and finance department.

Not at 100% of the cost.

Not at 50% of the cost.

At a small fraction of the cost.

The businesses that thrive over the next decade won’t necessarily be the ones with the best products or the biggest teams.

They’ll be the ones making the best decisions.

Most business owners think they have an accounting problem.What they actually have is a missing accounting department.Wh...
06/04/2026

Most business owners think they have an accounting problem.

What they actually have is a missing accounting department.

When you’re small, bookkeeping is enough. Transactions are categorized, accounts are reconciled, financials are produced, and taxes get filed.

But as your business grows, so does complexity.

You hire employees. Inventory increases. Projects span multiple months. Commissions become more complicated. Cash flow tightens.

At that point, knowing what happened last month isn’t enough.

You need to know:

• Which customers are profitable
• Which jobs are making money
• Why cash is disappearing despite showing a profit
• How much inventory is tying up cash
• What next quarter is likely to look like

This is where many businesses get stuck.

They’re paying for bookkeeping while expecting Controller and CFO results.

Bookkeeping answers: What happened?

Controller services answer: Why did it happen?

CFO services answer: What should we do next?

A growing business needs all three functions:

Bookkeeping (Hindsight)
Accurate records and reliable financials.

Controller (Insight)
Job costing, inventory analysis, KPI reporting, cash flow oversight, commissions, contractor tracking, and operational visibility.

CFO (Foresight)
Forecasting, budgeting, financing, pricing strategy, and growth planning.

The businesses that scale successfully aren’t always better operators.

They simply have better visibility.

The question isn’t whether your books are done.

The question is whether your financials are helping you make better decisions.

If you’re doing $2-5M in revenue and still feel like you’re guessing every month — this is why.Not guessing about whethe...
05/30/2026

If you’re doing $2-5M in revenue and still feel like you’re guessing every month — this is why.

Not guessing about whether the business is doing well. You know it’s growing.

Guessing about whether you can afford to hire. Whether that big project actually made money. Whether the cash crunch last month was a fluke or a pattern. Whether your prices are right or you’ve just been too busy to notice they’re not.

That feeling isn’t a you problem. It’s an infrastructure problem.

Here’s what’s actually happening:

Your books are 30–45 days behind. So every decision you make today is based on numbers from six weeks ago.

You know revenue. You don’t know which clients, jobs, or services are actually profitable — and which ones are quietly eating your margin.

Your CPA is excellent at taxes. That’s a once-a-year conversation. Nobody is sitting with you monthly asking the harder questions.

And you’re filling the gap yourself — at 10pm, on a Sunday, with a spreadsheet that’s probably already out of date.

This is the $2–5M blind spot. You’ve outgrown the systems that got you here. You’re not yet big enough for the solutions built for companies twice your size.

Most owners in this range don’t have a revenue problem. They have a visibility problem.

And visibility is fixable.

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If this sounds familiar, I’d love to talk. Drop a comment or send me a message — no pitch, just a conversation.

Beware. On top of Venmo’s 3% fee, Chase now charges a $15 transaction fee (cash advance fee), plus interest, on each Ven...
11/22/2022

Beware. On top of Venmo’s 3% fee, Chase now charges a $15 transaction fee (cash advance fee), plus interest, on each Venmo payment made from your Chase credit card(s)

. One of the neatest to work with. Don’t think I’ve come across another client that services so many of our other client...
11/21/2022

. One of the neatest to work with. Don’t think I’ve come across another client that services so many of our other clients, including DOAAR.

“NumberBarn is helping people get number smart

With over 100,000 phone number ports under our belt, we remain focused on being a reliable and trusted partner. Actively working with customers, our team takes interest in how our service can help their goals become a reality. Our quest to make the world "number smart" also means taking the time and going the extra mile to make customers happy.”

Received this from a panicked client. Please, please don’t fall for this scam.
10/07/2022

Received this from a panicked client. Please, please don’t fall for this scam.

At the doctor today and came across this diamond, hung in between Covid and Diabetes posters
10/07/2022

At the doctor today and came across this diamond, hung in between Covid and Diabetes posters

Address

3186 Vista Way, Suite 310
Oceanside, CA
92056

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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