03/04/2026
🏠☎️ MORTGAGE TRIGGER LEADS BAN ☎️🏠
For many years, borrowers looking for mortgage financing have had to deal with trigger leads which have become one of the industry’s most frustrating and damaging practices. These trigger leads occur the moment a prospective borrower applies for a mortgage, either for a purchase or a refinance. When authorizing a credit pull, their personal financial information has been sold by credit reporting agencies to competing lenders and third-party businesses, often times within hours. The result of the selling of these trigger leads was a incessant flood of unsolicited calls, texts, and emails. It was not unusual for borrowers to receive more than 100 misleading contacts within the first 24 hours of applying for a mortgage and the practice continued for weeks or even months! This caused consumers to feel confused, overwhelmed, and mistrustful of the very process they had just entered.
A new law was enacted and as of March 5, 2026, that practice is now federally banned nationwide! Under the new law, a trigger lead may only be generated if the requesting creditor already has a qualifying existing relationship with the consumer (e.g., current bank or mortgage servicer) or if the consumer has affirmatively opted in to receiving these solicitations. Outside of these narrow exceptions, the sale and use of trigger leads is strictly prohibited. Violations of this ban can result in significant penalties and consumers may have the right to seek damages by reporting the violations to the Consumer Financial Protection Bureau (CFPB) or the Federal Trade Commission (FTC).
The transition to enforce this ban will take some time and as a consumer you may still experience unwanted solicitations in the short term. You are encouraged to report any such activity to the CFPB at consumerfinance.gov and to register at OptOutPrescreen.com as well as DoNotCall.gov.
We are here to answer all of your questions and guide you through the mortgage process. Contact us today to discuss your real estate financing needs at (949) 705-7702!
Golden Coast Loans, Inc.
NMLS #1994723
Equal Opportunity Lender