10/15/2026
Life insurance shouldn’t feel like another language.
There are a lot of terms, options and details — but the basics can be simple.
Here’s a good place to start:
🔹 TERM LIFE
Coverage for a set period of time, such as 10, 20, or 30 years.
It’s often used to help protect things like:
• A mortgage
• Income replacement
• Raising children
🔹 PERMANENT LIFE
Designed to stay in place for your lifetime, as long as you meet policy requirements.
Certain types may also build cash value over time.
Neither option is automatically “better.”
The right fit depends on:
• Your family
• Your finances
• What you’re trying to protect
At BWO Insurance, we believe the conversation should come before the policy.
Ask questions. Understand your options. And make sure your coverage still fits the life you’re living today.
Life insurance can be complicated. Explaining it shouldn’t be.