09/03/2026
Price reductions are becoming more common again as sellers compete for a smaller pool of buyers.
Sometimes reducing the price is absolutely the right move.
But if the buyer’s actual objection is monthly payment, it’s worth looking at the financing before assuming price is the only lever available.
✅ Could seller concessions help?
✅ Could a rate strategy change affordability?
✅ Could closing-cost assistance preserve the buyer’s liquidity?
The answer will depend on the buyer, loan program and property.
But this is exactly why financing belongs in the listing strategy conversation before the offer ever arrives.
So to all who say they are a listing agent, well we are a listing lender ready to help. 😉