07/25/2026
Ask most people what their biggest asset is and they'll say the house, or the retirement account, or the portfolio they're finally starting to build. It's none of those.
A 30-year-old earning $100,000 has several million in future earnings ahead of them. That number dwarfs anything on their balance sheet. Every asset they will ever own is downstream of it. The house gets paid for by it. The 401(k) gets funded by it. The savings account exists because of it.
And almost nobody insures it.
We insure the house, which is worth a fraction of that. We insure the car. We insure things we could replace with money. The one thing that generates all the money, the ability to walk into work and do the job, usually gets covered by whatever group policy work happens to offer, if it gets covered at all.
The strange part is that disability is far more likely than death during working years. It's the risk people plan for least and face most.
If your financial plan depends on your income continuing, then protecting that income isn't one line item in the plan. It's the foundation the rest of it sits on.