Equita Financial Network

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Equita Financial Network Empowering women financial advisors with the community they need to build successful businesses and

Our Story:

Katie Burke launched her firm, Method Financial Planning, in 2015, and Bridget Venus Grimes launched her firm, WealthChoice, in 2016. The two founders had completely different firms and different types of clients, but they launched their companies for the same reasons: to better serve their clients, to have the flexibility to spend time with their family, to get paid what they were worth, and to build a thriving, successful practice. And when they founded their firms, they both agreed that it was the best career decision they ever made. But no matter how fulfilling a job is, following an uncharted path with no safety net can be scary. Launching a firm is a huge undertaking, and you need a support network to succeed. Katie and Bridget both knew each other in business, and because of their shared experience, they started collaborating and became sounding boards for each other. As they built their own businesses, they started to ask themselves more questions: “What if we built a resource platform for our own firms?” “What if we provided all of the solutions you need to run your own business, but without the huge price tag?” “What if we could make this platform available to other women who are just like us?” And that’s where Equita started. Founded in May 2018, Equita Financial Network was born out of a need to fuel business success while empowering other women in the financial services industry. Equita became the first platform solely focused on women-led financial planning firms, designed to encourage women to make the leap into launching their own practice and provide solutions to support them every step of the way. And importantly, Equita is a way for like-minded women to not only share resources and run their business at an affordable cost, but to also share ideas on everything from best practices to help with questions regarding client issues. Let Equita take on the task of paying vendor bills, of sourcing resources, and of making sure compliance, IT, and portfolio management are all taken care of — while you focus on serving clients, growing your business, and providing great financial planning and wealth management expertise.

This is why we created EquitaFN 💚Women advisors and firm founders deserve a place where technical depth and genuine comm...
10/21/2026

This is why we created EquitaFN 💚

Women advisors and firm founders deserve a place where technical depth and genuine community support go hand in hand.

Jackie Walsh, CPA, CFP® found that in our Signature Community, and it’s exactly what we set out to build.

Ready to build with women who get it?
👉 Join the community at equitafn.com

Tomorrow is the day! ⏰ Have you registered yet?EFN Webinar: The Her Money Blueprint: Tax Planning Conversations That Dee...
10/19/2026

Tomorrow is the day! ⏰ Have you registered yet?

EFN Webinar: The Her Money Blueprint: Tax Planning Conversations That Deepen Client Relationships
🗓️ October 20th | 2:00 PM EST

Join Katie Burke, CFP®, co-founder of Equita Financial Network, and Kate Laws of Holistiplan for a practical, educational conversation on how to navigate tax planning opportunities with women clients through the pivotal moments that shape their financial lives- from career changes and caregiving to divorce, widowhood, and business ownership.

It’s free! Grab your spot now via the link in our bio.
Can’t wait to see you there!

Katie Burke CFP® here 👋 I’m speaking at the InvestmentNews Women Advisor Summit in New York on November 5th, and I could...
10/16/2026

Katie Burke CFP® here 👋 I’m speaking at the InvestmentNews Women Advisor Summit in New York on November 5th, and I could not be more excited!

This event is built entirely around the strategies advisors need to grow, lead, and last. The sessions cover AI, succession planning, the historic wealth transfer, leadership pipelines, and the future of client relationships.

The theme says it best: Grow what lasts. Lead with conviction. Play the long game.

That’s exactly the kind of conversation I want to be having with the women building this industry forward.

If you’re attending- or thinking about it- I’d love to connect there!

Women control 51% of U.S. personal wealth and $47 trillion is set to transfer to them over the next decade. Are your cli...
10/08/2026

Women control 51% of U.S. personal wealth and $47 trillion is set to transfer to them over the next decade. Are your client conversations ready? 

Join Katie Burke, CFP® and Kate Laws of Holistiplan on October 20th at 2:00 PM EST for a free, practical webinar on how to navigate tax planning conversations with women clients through the moments that matter most.

👉 The Her Money Blueprint: Tax Planning Conversations That Deepen Client Relationships

Career changes. Divorce. Caregiving. Widowhood. Business ownership.

Each one is a planning opportunity and this session will show you exactly how to have those conversations with confidence.

Free to attend I Register today via the link in our bio!

I have split my time between Coronado, CA where my Financial Planning for Women office is (cathing amazing sunset pics l...
10/07/2026

I have split my time between Coronado, CA where my Financial Planning for Women office is (cathing amazing sunset pics like this one from our boat!), Arizona where we live full time, and Avignon, France 🇫🇷 where we live part time.

I was also at Future Proof conference in Huntington Beach! Got to spend time with some incredible people, including Amy DeTolla, and Stephanie Bogan and the legendary David Booth, the founder and now Chairman of Dimensional Fund Advisors!

Back in Arizona, we had an unexpected visitor- the most stunning bobcat that showed up at our home 💛

And in Avignon 🇫🇷, my husband Scott and I caught the first-ever Avignon marathon! 🏃‍♀️ We were just spectators, but hopefully will run the half marathon next year 😊

What has life looked like for you lately?

10/01/2026

Bridget here! 👋 I recently had the chance to share a little about Equita Financial Network at Future Proof, and I was asked about two themes we’re focused on right now.

1️⃣ The importance of community. Building a firm requires a lot of decisions, and having a community of women who’ve been where you are and share freely helps to make the aligned choices for you and your firm. 

2️⃣ Our commitment to independence. Our members keep their autonomy and their own vision for their firms, with a platform and partner ecosystem behind them.

Independent doesn’t have to mean alone.
That’s what we’re building at EquitaFN.

A big thank you to Goldman Sachs for the opportunity! 🙌

Women’s financial lives don’t follow a straight line, and neither should their tax planning. We’re hosting a free live w...
09/29/2026

Women’s financial lives don’t follow a straight line, and neither should their tax planning. 

We’re hosting a free live webinar on October 20th at 2:00 PM EST with Kate Laws of Holistiplan:

👉 The Her Money Blueprint: Tax Planning Conversations That Deepen Client Relationships

From career changes and caregiving to divorce, widowhood, and business ownership- each of these pivotal moments brings important tax considerations and a real opportunity for advisors to deliver greater value.

Kate will walk through how to navigate these conversations with a simple Hear, Educate, Recommend framework, plus a practical 90-day action plan you can start using right away!

You’ll walk away knowing how to:
✔️ Recognize tax planning opportunities connected to key life transitions for women

✔️ Initiate more meaningful, proactive tax conversations with clients

✔️ Incorporate tax planning into a broader, holistic advice experience

Moderated by Katie Burke, CFP® of Equita Financial Network

Free to attend I Register today via the 🔗 in our stories!

09/23/2026

One of the best things you can do as a female advisor, especially early on, is find your people. In a recent conversation with AdvisorEngine for their Action! series, Bridget Venus Grimes, CFP® shared some of her favorite communities for women in this industry:

👉 NAPFA Women’s Initiative
👉 Women’s Alliance of Financial Advisors
👉 Equita Financial Network (that’s us! 👋)
👉 Financial Planning Association
👉 The Externship- a mentorship program run by the incredible Hannah Moore at Amplified Planning | Financial Planner Training

The magic of community is that you’ll find people who are a few steps ahead, doing things differently than you, or asking the same questions you are. That kind of peer connection is one of the most underrated growth strategies in this business.

Because building a firm is hard, but it’s a lot easier when you’re not doing it alone.

🎧 Listen to the full episode via the 🔗 in our stories!

Are you part of a community that has shaped your journey as an advisor? We’d love to hear about it👇

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New York, NY

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