06/01/2026
Halogen Spotlight: YSE Beauty
is a Los Angeles-based, results-driven skincare brand built for women in their late 30s, 40s, and beyond who want clinical results without complicated routines.
Founder Molly Sims spent decades as one of the most recognizable faces in the industry. Behind the scenes she was struggling with hyperpigmentation and melasma, carrying concealer everywhere she went and cycling through harsh clinical products that left her skin raw. In 2019 she stopped everything and started building her own solution. She tested formulas for years, sent neighbors boxes of unmarked products with handwritten instructions, and kept going until a plastic surgeon asked what she was doing to her skin. That became YSE Beauty, which launched in April 2023.
Since launch, YSE is on the shelves in Sephora nationwide, earned 14+ major beauty awards, closed a $15M Series A and welcomed its first CEO, Doreen Arbel former GM at Charlotte Tilbury with two decades at L’Oréal. Molly Sims was also named to Inc.’s 2025 Female Founders 500.
Shop at YSEBeauty.com, Sephora.com, and at a near you.
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