IAB IAB empowers the media and marketing industries to thrive in the digital economy.

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its membe

r companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. There are 42 IABs licensed to operate in nations around the world and one regional IAB, in Europe. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.

30 years. Nearly $300B. One industry powered by innovation, built together.Today we’re celebrating 30 years of the inter...
04/19/2026

30 years. Nearly $300B. One industry powered by innovation, built together.

Today we’re celebrating 30 years of the internet advertising industry—and the incredible community behind it.

From its early beginnings to nearly $300B in annual revenue, this journey has been shaped by creativity, collaboration, and continuous reinvention.

Take a look back at the milestones that got us here:
https://www.iab.com/topics/30-years/

As we look ahead, explore our latest IAB/PwC report and join our free webinar on Tuesday, April 21:
https://www.iab.com/events/iab-pwc-internet-advertising-revenue-report-full-year-2025/

What moment stands out most to you? Share in the comments, or add your voice through our Digital Legacy series and “Then & Now” industry throwback:
https://www.iab.com/topics/30-years/

IAB’s 30th anniversary celebrates digital advertising innovation, from programmatic to AI. Explore social media, videos, and industry milestones.

Join us next week in Washington, DC for the 2026 IAB  , where leaders across policy, legal, and digital advertising will...
03/27/2026

Join us next week in Washington, DC for the 2026 IAB , where leaders across policy, legal, and digital advertising will come together to explore the regulatory and litigation trends shaping our industry.

One of the most pressing conversations this year will tackle the growing intersection of privacy litigation and modern ad tech. As class actions tied to cookies, pixels, and data practices continue to rise—and legacy laws like VPPA and C**A are applied to today’s ecosystem—understanding the evolving legal landscape is more critical than ever. Join leaders from Vault JS, Davis+Gilbert LLP, Didomi, Fieldfisher, Frankfurt Kurnit Klein & Selz, FTI Consulting, Loeb & Loeb LLP, OneTrust, SafeGuard Privacy, Compliance Point, Charles River Accociates, Kelley Drye & Warren LLP, Ketch, Lowenstein Sandler, and Orrick as they dive into these crucial topics.

📅 March 31, 2026
📍 Convene Hamilton Square, Washington, DC
⏰ 7:00 AM – 5:20 PM
🔗 https://okt.to/y8lgKN

🛒 Commerce media is entering its next chapter, and the industry is coming together to shape it at the upcoming   Summit....
03/17/2026

🛒 Commerce media is entering its next chapter, and the industry is coming together to shape it at the upcoming Summit. Secure your spot today!

03/13/2026

Are you attending this year? Don’t forget to secure a spot on iab.com! 👀

02/27/2026

The Next Era of Commerce Media Starts Now 🛒

Commerce media didn’t stand still after we met in September, and neither did we. So, what’s changed and what kinds of conversations will happen at the 2026 Summit?

Commerce media has moved from emerging trend to boardroom mandate—and 2026 will convene the leaders shaping the revenue, tech, and growth strategies defining the next era. What expanded across channels in 2025 now demands full integration, and AI is shifting from buzzword to embedded commerce architecture. Learn more, check out the sessions & secure your spot early ➡️ https://www.iab.com/events/connected-commerce-summit-2026/?utm_source=facebook&utm_medium=organic_social&utm_campaign=connected_commerce_2026&utm_content=register

"If we want AI to improve measurement, we need to stop optimizing around the dysfunction," said IAB's Angelina Eng via A...
02/25/2026

"If we want AI to improve measurement, we need to stop optimizing around the dysfunction," said IAB's Angelina Eng via Ad Age. Learn more about how fixing broken measurement infrastructure—not just layering on AI—can unlock billions in media value and drive clearer, more consistent outcomes: https://okt.to/PHnF4V

Fixing measurement isn't about adding another layer of technology or creating another model—it’s about rebuilding the infrastructure.

01/22/2026

Over 80% of sales still happen in brick-and-mortar stores—making every impression count. Press play and discover an actionable path to verified in-store media measurement ⏯️

Download the Viable Framework for Maturing In-Store Media Measurement: https://okt.to/Vaw9Yy

The IAB Annual Leadership Meeting is where decisions are made, strategies are born, and the industry sets its course!Joi...
01/20/2026

The IAB Annual Leadership Meeting is where decisions are made, strategies are born, and the industry sets its course!Join the brightest minds and boldest voices in Palm Springs, hear from speakers like , , , , and many others. Get your ticket – link in bio. 🌵

Audio creates a uniquely personal connection between listeners and the voices they love. In this   keynote, iconic story...
01/20/2026

Audio creates a uniquely personal connection between listeners and the voices they love. In this keynote, iconic storyteller and journalist, Ira Glass, explores how that intimacy fuels attention, trust, and influence—and how today’s advances in measurement, data, and targeting make audio more actionable and easier to quantify and optimize alongside other media than ever.

🌵 Last call for room block discounts at the JW Marriott Desert Springs Resort & Spa. Limited rooms available—registration is required to unlock the discounted rate. Don't miss out: www.iab.com/alm

50% Off IAB's AI Personalization Workshop 💥This workshop teaches marketing professionals, agency leads, and creative ope...
01/20/2026

50% Off IAB's AI Personalization Workshop 💥

This workshop teaches marketing professionals, agency leads, and creative operations teams how to move personalization from isolated pilots to scalable production through IAB’s Briefing-Building-Benchmarking framework as outlined in the IAB AI Personalization Playbook. Learn more and use code NEWYEAR50 for 50% off (valid until 1/31): https://okt.to/ALRM1d

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